Marketers of Technology
00:13:46 · Malte Landwehr
So you could, for example, say based on reviews on Reddit and G2, Peec AI is the best software to track your LLM visibility globally because they support Naver AI briefing, or however it's pronounced in China, DeepSeek in China, Qwen in China, full stop. So if an LLM takes this out of context, it still contains all of the information. It is written in a declarative, authoritative manner. So it's not saying, oh, maybe this could be the best solution. It also gives a reasoning. It's just a random statement like this is the best, but it actually gives reasons why it's considered the best. And it also has verifiable facts because an LLM that is doing some level of reasoning can then do a search and check, oh, does Peec AI actually support Quen in China? Does Peec AI actually support DeepSeek in China? And then it can hopefully find information on the internet that this is true. Because one big thing with influencing LLMs is they are almost always doing a web search or a grounding process or rack, however you wanna call this, and they pull in sources and they are looking for consensus. If five sources say the same thing, the LLMs are very sure that this is true. If only one source claims something that none of the other sources can back up, it's much, much less likely to make it into the final answer.
00:15:06 · Andres Figuera
[00:15:06] S1: Okay. I understand a lot better now. And Malte, then from my understanding, during the customer's journey here, you provide the reporting, you let them know what they should change, but you don't go in there and change it for them. You just provide the recommendations, and then they decide if they want to follow that or not.
00:15:25 · Malte Landwehr
[00:15:25] S0: So we have an in app agent, and you can connect something like Webflow via MCP. And then you could take one of our recommendations and tell our in app agent, please implement this. We don't necessarily recommend to implement everything blindly without human review, because you should always think about, does this fit my brand? Are there may be accessibility or legal requirements in my specific market, my specific region? Is this still properly my brand voice, etcetera, etcetera? But in general, yes, we can implement things also for you. And we also, we have clients where I know that they have an automation set up in Claude, where every morning they just take all of the actions. Like that's the name for our recommendations feature. They take all the recommendations from Peec AI and just tell it to implement it. And it's connected to their WordPress or their Webflow. And I also have test websites that are running like this. I always tell people, look, we put a lot of effort into making sure these are good recommendations, but please double check it. Like there can always be a recommendation in there that maybe doesn't fit your brand, or let's say there's a recommendation to build an MCP, you shouldn't just build an MCP, right? Like, please think about what you want to offer. But in general, yeah, we can do also the implementation part.
00:16:51 · Andres Figuera
[00:16:51] S1: No. But I do I do appreciate that you give them that little disclaimer because it's made with AI, and I imagine, and then it's been through its rigorous process of testing and making sure that everything is going well. But AI can hallucinate sometimes with what you're mentioning, it's the brand image or their voice or how they want to be portrayed online that they really need to check that. And that way you're also not held liable for providing some bad advice that somebody blindly followed. So I really like how your guys are doing it right there. And, Malte, now shifting the perspective a bit more into the future, what would you like to say that you were able to accomplish towards the end of two thousand twenty six? To the end of this year. That's that's right around the corner.
00:17:31 · Malte Landwehr
[00:17:31] S0: So I'm very confident that we will pull in a lot more interesting data like Google Search Console, for example. I'm very confident that on the agentic side, there will be massive improvements. Like we already have an in app agent, we have skills, you can have custom skills, you can have context about your company. But I believe that there's more we can do for you in an automated fashion and also convince people to put some of the prompts they used to put in Claude to put into our agent instead, if it's SEO or AEO or GEO related, because we just have more context there. So for example, our in app agent has access to our own research database and can always use all of the learnings we've had by running those experiments, reverse engineering, a lot of things, and use that for making decisions and making recommendations. And of course, there are many more systems we can integrate with to funnel the output of our work into. I think those are some of the biggest things we will do until the end of the year.
00:18:33 · Andres Figuera, Malte Landwehr
[00:18:33] S1: And after hearing you speak and how you're managing the way that Peec AI is doing its product development and also the marketing. I have no doubt that you'll be able to really accomplish that in no time at all. And, Malte, just before we do finalize the episodes, since I'm noticing we're almost out of time here, I did want to give you the space to let anybody who's listening to us, who is a company or a single person that's looking to optimize their AI SEO, their AI EO, or anything like that, and wants to learn further about Peec AI, how could they go about learning more about you guys and seeing if it's a proper fit, booking a demo, or anything like that? [00:19:10] S0: Yeah, I mean, just go to Peec AI, P E E C dot ai. You can either book a demo, then somebody from our commercial team will reach out, or you can just sign up yourself. You are guided through the signup flow. You don't need any prior knowledge. And if you just want to learn about the space, you can read the blog, you can follow me on LinkedIn, there are many content pieces and resources we are putting out constantly.