The Economics of Everyday Things
00:23:06 · Zachary Crockett, Dan Levi
[00:23:06] S4: Companies like Clear Channel Outdoor also have to navigate all kinds of limitations around the type of content that can be displayed on a billboard. [00:23:15] S5: Either because the landlord says, you know what? I don't want political ads running on my property. I don't want to get involved in that. Or there are limitations on things like alcohol or cannabis or other kinds of restricted products that cannot be run on locations that are too close to schools, parks, playgrounds, houses of worship, things like that. We have landlords that have brand relationships. So there are certain categories that they say, I work with this brand. I can't have anyone else running on that location. So it's a very complicated matrix of what can and cannot run. [00:23:55] S4: It may not seem like that sometimes. Driving on a freeway near a city, you'll likely see dozens of billboards marketing everything from Apple computers to local strip clubs. But Dan Levi says that's part of what makes the industry beautiful. These days, he's happy to be a Billboard marketing guy. [00:24:16] S5: Having a media environment where you can tell your brand story effectively and creatively, where we also now have the data to help you understand not just did it work or not, but how is it contributing to your mix? It seems to me that that would be something that most marketers should be considering if not embracing.
00:24:16 · Dan Levi, Zachary Crockett, S8
[00:24:16] S5: Having a media environment where you can tell your brand story effectively and creatively, where we also now have the data to help you understand not just did it work or not, but how is it contributing to your mix? It seems to me that that would be something that most marketers should be considering if not embracing. [00:24:41] S4: For The Economics of Everyday Things, I'm Zachary Crockett. This episode was produced by me and Sarah Lilly and mixed by Jeremy Johnston. We had help from Daniel Moritz Rappson and Galvin Abawaji. And thanks to listeners Christine Nesselroth, Mariah Vandiver, and Kaylee Hall who suggested this topic. If you have an idea for an episode, feel free to email us at everydaythings@Freakonomics.com. Our inbox is always open. Alright. Until next week. [00:25:16] S5: We did a billboard on the Sunset Strip that snowed. You could drive past it or walk underneath it, and snow in Los Angeles would be falling from the billboard. [00:25:30] S4: The Freakonomics Radio Network, the hidden side of everything. Stitcher. [00:25:42] S8: It starts with a handshake. A word becomes an agreement. An agreement becomes a contract. A contract becomes bound by law. Today, Harvey, the AI platform designed specifically for legal work, is powering that next step. More than 200,000 lawyers and 80% of the AmLaw 100 are building with Harvey, accelerating review, sharpening negotiations, and more. Harvey. Learn more at harvey.ai. Harvey does not provide legal advice. Users should always independently review and verify any output from Harvey.
00:25:42 · S8, S1, S2
[00:25:42] S8: It starts with a handshake. A word becomes an agreement. An agreement becomes a contract. A contract becomes bound by law. Today, Harvey, the AI platform designed specifically for legal work, is powering that next step. More than 200,000 lawyers and 80% of the AmLaw 100 are building with Harvey, accelerating review, sharpening negotiations, and more. Harvey. Learn more at harvey.ai. Harvey does not provide legal advice. Users should always independently review and verify any output from Harvey. [00:26:11] S1: Who knew Walmart Business could help boutique bed and breakfasts elevate the guest experience? Teri knew. She uses Walmart Business to get the items she needs for all the properties she manages. [00:26:20] S2: I'm in charge of creating an amazing stay for every guest in 12 different properties, which I do through food. Like gluten free bagels for the hillside property or low sodium saltwater taffy for the Bayside one. [00:26:31] S1: And when she needs more than just groceries, Walmart Business has her covered too. [00:26:34] S2: From mini fridges to mini shampoos, I can get it all in one place. [00:26:38] S1: It's Walmart, built for your business.
00:26:38 · S1, S9
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