00:54:14 · Michael Provenzano, Ian Dallimore
[00:54:14] S1: Yeah. So what do... Pay the bills. [00:54:16] S0: Yeah. It's what pays the bills. But it's... What... So what do you feel, like, what can media owners, advertisers, and tech providers look? Because that's that's where the star has been extremely successful. Like, you had to bring everyone in Yeah. On the media side. You had to bring the advertisers in to believe in the technology. Sure. All the kind of cohesive come together and you've... I would say you've done that very successfully, and you've made a lot of money for out of home vendors, you made a lot of money for agencies and advertisers as well. But touch on, like, the the importance of the collaboration and really pushing boundaries and and where you see what is possible and out of home. Yeah. And not just from a creative perspective and Sure. But, like, really, where do you where do you think that we can go?
00:54:56 · Michael Provenzano, Ian Dallimore
[00:54:56] S1: Yeah. I mean, I think you're you think you're right in that everyone is here now. So all this like, oh, we have to get everyone together. It's gonna be so hard. Like, no, dude. Like, it's there. It's been fourteen years. We did it. Mhmm. It's here. Everyone's at the table to make change. So the thing, some the things I think a lot about is like the quality overall of the industry and the quality of the medium. So I think a lot about can media owners spend a little bit more on the hardware they use? Can we have higher end screens and higher quality experiences for their consumer, right? Not every screen should just be thrown up whenever they can get one. Think about the location of the screen, you know, Eric Lamb who runs our enterprise software business is big on retail media, he, he... Retailers ask him all the time, hey, I'm gonna put up, know, 70 screens in the store. He's like, please don't. In typical Eric fashion, just please don't. Very stoic. Just stoic, just don't do it, please. And he's right. He's like he's like, honestly, stall one really beautiful big screen. If if we look at our friends at Decaux, they've done a great job of that. If you go to a Decaux or Clear Channel Airport, [00:56:02] S0: for
00:56:02 · Ian Dallimore, Michael Provenzano
[00:56:02] S0: for [00:56:02] S1: example, like both of have done a great job of, like, really impactful experiences, right, when you walk in to these places and that's memorable, it's like why not same kind of concept as you think through retail? So I think meaningful interactions is important. I think the quality again of those interactions is important. You know, saving an extra thousand dollars, 2,000 on a screen that's gonna be up for ten years, like, a dumb decision, guys. Yeah. Just spend a little bit more, have less, but high quality stuff so that when people do interact with our channel of out of home, people say, wow, like that that was actually a really intimate experience that I got.
00:56:37 · Ian Dallimore, Michael Provenzano
[00:56:37] S0: Yeah. Alright. So kind of switching gears on the back half of the podcast here, really kind of going more on the personal side with you, if I may. We won't go too personal. We'll save that for, dinner tonight off the off the mic and recording. But as as you've... I... I've always said this to you, and, you know, I'll never forget. I've told you this story a million times. You know, we were we were in Broken Bow, my wife and I, our family, and it's funny being from the South. Ironically, we just had a massive snowstorm. But ironically, from the South, you... Oftentimes your kids are like, I just wanna see snow. So long story short, we go up to Broken Bow, which is Oklahoma, a little north we saw the weather pattern coming across. Fast forward the story, you know, this was probably three, four years ago, and four, five years ago, because it was pre COVID and, you know, we're on vacation, cabins icing over, major group of all of our friends, and we're like, we got to get back home, like, because we don't know how to drive in ice and snow, And I remember you and I were having a conversation. It was kind of the first company, and we won't go into detail here, but it was one of the first companies that were very interested in acquiring Vistar. And I just remember telling you, I'm like, Michael, you have a legacy to leave. There's so much more left. Do you remember this conversation? [00:57:54] S1: I remember you saying. Yes. Yeah.
00:57:54 · Michael Provenzano, Ian Dallimore
[00:57:54] S1: I remember you saying. Yes. Yeah. [00:57:56] S0: Yeah. What what... It it obviously wasn't me that swayed you, but what's made you continue to kind of push? And I know for you it's not, you know, well, I want to get paid a check. For you, it was... It truly was a legacy. And I wasn't trying to, like, poke at the at the... But, like, what... Why is that is so important for you to make sure the acquisition of a company fit... It fit with the people, but most importantly, for you, I want you to be a little, you know, bloviated here about yourself a bit, but, like, a legacy that you've left in the space.
00:58:27 · Michael Provenzano, Ian Dallimore
[00:58:27] S1: Yeah. Look, there's definitely self... Some selfish pride, of course, in, legacy, right? It's that opportunity to say, made this mark somewhere and then, you know, you you fast forward twenty years, is it still there? Right? And I I think the answer will be yes. I think some version of Vistar will still be there in twenty years and same with invite, you know, nearly twenty years later, it is still DV360 is what powers, you know, one of the biggest ad buying platforms in the world. So I got... I'm very proud of that as an individual. But I'll I'll reflect it back to the to the rest of the people. You know, I don't build these companies by myself. I'm surrounded by For sure. Awesome team of people. I I I just kind of guide it for the most part. Most of people do all the real work. And so at the end of the day, like for everyone else, it's their legacy too. Like they were a part of that team to your point. Those are all household first names that the industry knows now across the board, the Vistar team. I think that's, you know, obviously big for everyone else's pride and and their self worth, right? And then also for their future careers of now everyone knows what they're capable of and those individuals could go on to do great things. [00:59:33] S0: And I'd be remiss, you need to give a shout out to your co founder because he is definitely the the quiet human in the... [00:59:39] S1: Mark Chadwick's a beast. Yeah. He's the next level. [00:59:41] S0: Yeah. Mark Chadwick, shout out to you.