Funny Business
00:33:24 · Adam Miller, Lachlan Bradford, Robbie Hicks
[00:33:24] S2: I I think, like, a positive lens on this too is that this is, like, one of the most democratized technologies we've ever seen. Like, for example, when mobile phones and laptops first, like, were were produced, like, not everyone in the world would just be able to freely have one just because of economics. The same thing happened with Internet. But now because so much of the world has a phone, has a laptop, has an Internet connection, every... Like, almost everybody can just go on to, you know, chat GPT and start using that. So it's actually, like, really, really democratized. And just, like, the ability to learn about these things is super democratized as well. So, like, taking the optimistic angle, like, I'm wondering about how Sachin and I can also try and participate that. Like, how can we help educate upcoming people in Australia and around the world about how to use this software to your own advantage, how to learn better, how how to learn skills that are right 10 x and other people used to use it. [00:34:12] S0: I love that because I feel like your your dreams can shift of... On what's possible. Like, even just going through [00:34:17] S1: Completely. [00:34:18] S0: I remember when mid journey first come out, I was like Yeah. This is fucking crazy. If I was, like, 10 years old right now... Because I used to do, like, alternative covers to bands and stuff and just write random shit, you know, like, all that type of stuff. I feel like you can go really wild Yeah. With all the stuff... With all the tools that are available now.
00:34:18 · Lachlan Bradford, Adam Miller, Sachin
[00:34:18] S0: I remember when mid journey first come out, I was like Yeah. This is fucking crazy. If I was, like, 10 years old right now... Because I used to do, like, alternative covers to bands and stuff and just write random shit, you know, like, all that type of stuff. I feel like you can go really wild Yeah. With all the stuff... With all the tools that are available now. [00:34:33] S2: Absolutely. And and we talk a lot about AI taking jobs away, but the flip side of that is that it's it's also an empowerment tool. So, like, if you're a kid and you've got a laptop and you don't have a lot of money, and if you use time, you can probably produce your own movie or your own documentary just by being really good at prompting and being really, really creative. And, like, we see this with our editor, like, just the speed of how he's able to operate because he's using all these sort of AI plugins with Adobe Adobe podcast, all those sort of things. And you can just see someone being so super powered. [00:35:02] S3: I kinda disagree with that though because I think that, like, the creativity and prompting will become less valuable over time when it's just easier. Like, more and more gets automated. So it's like, right now, your creativity in learning Premiere Pro could be completely diminished by prompting. But, like, who... Who's gonna create... Like, capture the value? It's not gonna be the people, you know, who are using these tools. It's gonna be the people that, like, run these models, and all those models are run-in certain places.
00:35:02 · Sachin, Adam Miller, Robbie Hicks
[00:35:02] S3: I kinda disagree with that though because I think that, like, the creativity and prompting will become less valuable over time when it's just easier. Like, more and more gets automated. So it's like, right now, your creativity in learning Premiere Pro could be completely diminished by prompting. But, like, who... Who's gonna create... Like, capture the value? It's not gonna be the people, you know, who are using these tools. It's gonna be the people that, like, run these models, and all those models are run-in certain places. [00:35:25] S2: I disagree. I think, like, the competitive advantage comes from that creativity because all the other sort of factors that lead to your success get whittled away. And so, like, I agree that, like, the top creative studios, they might have the most advantage because they've got the most resources and time to work on them. But, like, you could still theoretically be someone that is just an individual person using your own creativity to produce something. [00:35:44] S1: I I feel like it's like it wins. It sort of forces you to do something like what you like to do is like go out on your own and be a creative or be a founder and, like, contribute by capturing your own bit of value and get... Getting your own cash in the door to support yourself. But I think it definitely at the moment where I'm seeing it from conversations and things I'm having with people is like the people that are in the middle. So people who just wanna work for someone else [00:36:07] S2: Yeah.
00:36:07 · Adam Miller, Robbie Hicks, Lachlan Bradford, Sachin
[00:36:07] S2: Yeah. [00:36:07] S1: They've got like... There's gonna be... Companies aren't gonna employ the same number of people in the workforce. So where do these people who are, say they're not in the trades, like, they're white white white collar workers. What jobs they do? What are they [00:36:19] S0: gonna do? [00:36:19] S1: Are we gonna reimagine how it is or are they gonna, like... Do they [00:36:22] S2: just have... And and that's purely [00:36:23] S3: from a western lens as well. Like, we also, like, you think about countries like Philippines and stuff who a lot of the workers will be outsourced to do things like call centers or, like, be developers, all that stuff will be replaced. It's like, where... You can't just say all those people will go start a company or will, like, you know, be this Yeah. Cracked creative that, like, you know, changes the world of, like, media. It's just... Yeah. A lot of these people will lose their jobs in the short term. [00:36:47] S1: That's freaking universal universal basic income and me and Lachlan just sitting in beach, mate.
00:36:47 · Robbie Hicks, Lachlan Bradford
[00:36:47] S1: That's freaking universal universal basic income and me and Lachlan just sitting in beach, mate. [00:36:50] S0: No. I I was I was loving all the stuff when it come out because as a person who wants to create stuff, was like, I've got all the tools I need. You know? And it's just like... I don't know. I just feel like the way it's moving, everything changes. You know? Nothing... And everyone says it's not like it was back in the day here, but I feel like the cool ones are the ones who sort of go with the flow and are sort of just adapting with, like, taking that optimistic approach around, like, alright. How do we turn this into, like, an opportunity or just basing the reality of, like, things aren't gonna be exactly the way they were. You know?
00:37:20 · Adam Miller, Robbie Hicks
[00:37:20] S2: Yeah. Yeah. And that's where I think the education lens becomes so important. Like, you'd hope that eventually, like, all schools around Australia and the world are teaching people how to use this software, how to leverage it best as possible. But, Rob, to your point, like, I think this is what technology does do. Like, in almost all industries, it creates this bifurcation. We have, like, really, really big companies because of economies of scale that thrive. And so we'll have, like, you've sort of got your FAANG companies now, and then you're gonna have the AI foundation model companies, like OpenAI, Anthropic. You're gonna have meta... Meta's AI Labs. Then you're probably gonna have a section of companies that are, like, much, much smaller, but they can become, like, billion dollar companies with only, like, you know, a dozen employees or so because they're so supercharged by AI AI. But then it leads a glut in the middle of, like, okay. What are all these companies in the middle doing? Like, do they need to employ heaps of people? Probably not. [00:38:06] S1: It's harsh, isn't it? It's harsh. But, hey, building business is a harsh one of questions we ask all, I guess, is a bit of a mental health one. What do you both turn to to get some energy back in your life?