Funny Business
00:18:15 · Sachin, Adam Miller
[00:18:15] S3: Yeah. It's it's pretty meta. Right? Because that becomes content in of itself where you can document what you're doing. But we just felt that, like, no one in Australia was doing that well, and we saw people in America start to do it. And as as we mentioned before, we're naturally quite open people. We're naturally people that share, and this was, like, a way that we can scale our learnings as we go through this journey with more people. So we talk about, like, very authentically about when we're having really shit days, what that feels like, you know, the sacrifices we have to make to go into this journey. Like, there's lots of common nuances of being a founder that no one really talks about, and you only really get to expose to when you're on the inside. We And kind of wanted to take that stuff of what it's like on the inside and give it kind of to the mainstream audience. [00:18:53] S2: Yeah. We we just saw this really cool opportunity because we've got this effectively on one level. We're building a media company first. And so that is media as part of the media company, but it's it's also meta because we get a document everything we're doing with the bigger business as well. And so there was that opportunity there and we're like, we can do this really well because we can put out personalities out there. We can be really open and, like, people just crave this sort of content. So we're making, a big bet there and we're committing to doing that for, like, multiple years and, you know, we just gotta execute, do, like, a vlog a week for a while.
00:18:53 · Adam Miller, Sachin, Lachlan Bradford
[00:18:53] S2: Yeah. We we just saw this really cool opportunity because we've got this effectively on one level. We're building a media company first. And so that is media as part of the media company, but it's it's also meta because we get a document everything we're doing with the bigger business as well. And so there was that opportunity there and we're like, we can do this really well because we can put out personalities out there. We can be really open and, like, people just crave this sort of content. So we're making, a big bet there and we're committing to doing that for, like, multiple years and, you know, we just gotta execute, do, like, a vlog a week for a while. [00:19:23] S3: Is there a Funny Business vlog coming soon? I would definitely watch that. [00:19:26] S0: Well, we... To be honest, we've toyed around with the aspect of doing all that type of stuff, but with the work that we were doing, we found it like a bit too intensive and just like lots of moving parts, I feel like, for us.
00:19:26 · Lachlan Bradford, Robbie Hicks
[00:19:26] S0: Well, we... To be honest, we've toyed around with the aspect of doing all that type of stuff, but with the work that we were doing, we found it like a bit too intensive and just like lots of moving parts, I feel like, for us. [00:19:39] S1: Yeah. Think it's a weird it's a weird balance between do you want, like, are you building the brand of the business or are you building your personal brand at the forefront? And that that that like, this conscious decision of do I wanna be front and square having all this other stuff happen? And for us, like, I think I think back to when we had Well Bay Network, a consulting company and doing so much content being so, like, so forward facing doing a bunch of like... I don't know. Like, had the Unlikely Investor series. Yeah. There's a bunch of things and then having some interesting things happen from our [00:20:24] S0: left me yet. [00:20:24] S1: But then I like... I think for us, it's like making that call of like, we we think we've toyed around. [00:20:28] S0: We've done a bunch [00:20:29] S1: of things. We did some content back in the day. We did some, like, sort of, like, ten minutes sort of style episodes
00:20:29 · Robbie Hicks, Lachlan Bradford
[00:20:29] S1: of things. We did some content back in the day. We did some, like, sort of, like, ten minutes sort of style episodes [00:20:34] S0: But we... But 100% that works because it's like, what content do we consume? And that is the ones who are, like you said, the ones who are building companies over in The States or other countries that are sort of putting it to the forefront. And I feel like people just... It it creates more interest. Like, for example, like, we just started getting into golf, and I'll get someone like a Bryson DeChambeau who everyone hated before that. Now he's got this massive YouTube channel. Everyone's changed their whole perception on him and who he is and how he sort of looks at life, and it's like, you can start to, like, build your audience now through putting yourself out there and, like, controlling that narrative. So I feel like for people who do it well, like, I feel like it's unreal insight because it makes you care about someone.
00:21:12 · Sachin, Adam Miller, Lachlan Bradford, Robbie Hicks
[00:21:12] S3: It's... Yeah. It's just strategic as well because, like, as so much more content becomes AI, what's gonna matter is personalities. Like, we all know that it's so much easier to create content where you can just clip things up and you can create AI podcasts and all that kind of stuff. And so Adam and I saw those trends, and we kinda sat down and we're like, k. What's gonna really matter? What are people gonna gravitate towards? And it's kind of very simple. Like, people... Why was Oprah Winfrey so popular with her talk show? That was kind of like an OG podcast. Right? And it's all personality. And I was like, why are you guys popular? It's personality. So we... We've got that insight, and we're just trying to scale it more because we think that's how we're gonna get big on the macro. Because otherwise, podcasts in a... With an Australian audience and Australian tech will grow, like, relatively fast, but not as fast as we want it to grow. [00:21:55] S2: Yeah. Yeah. And... Oh, I completely forgot my point. Was gonna say brain brain dump. It was about personality. [00:22:03] S0: Anyway It would have been good. I can imagine that [00:22:06] S1: right now. [00:22:06] S2: Yeah. It was really, really good. [00:22:07] S1: Nailed it. Nailed it. Nailed it. I think it's like, they're hard hard to call. Do you have... Do you think about that? Like, you said mentioned before, you're both happy to be extroverts and out there about different things like Yeah. Having that forward facing public brand.
00:22:07 · Robbie Hicks, Adam Miller, Lachlan Bradford
[00:22:07] S1: Nailed it. Nailed it. Nailed it. I think it's like, they're hard hard to call. Do you have... Do you think about that? Like, you said mentioned before, you're both happy to be extroverts and out there about different things like Yeah. Having that forward facing public brand. [00:22:21] S2: Yeah. It's interesting because, like, we haven't seen the repercussions of it yet. So I feel like at the moment, we're, like, really happy, but it's like, is there something that could happen if we're, like, too open? Look. We're both, like, very extroverted. So number one. So we're very happy to do it. Number two, we've done so many podcasts over the years that we've just lost any sense of, like, there's a camera in front of you and, like, you don't really care about it. You don't feel nervous about it. So I feel fine. We like sharing stuff. It's quite fun. And, yeah, I I see, like, there only to be benefits rather than downsides. And I think we both know that, obviously, there are certain boundaries and stuff. [00:22:58] S0: Oh, for sure. Like, I mean, when you guys first announced The Raise, the financial review, which is amazing, by the way, and then you have sort of people publicly talk about and and give you guys feedback in in a public forum. How does something like that affect you guys when you've had awesome news like this and then all of a sudden everyone's got an opinion on what you're doing and how you're doing it? And what are sort of going through your mind at a time like that when people like that just sort of chime in and just leave their feedback?