Born For The Trades: A Home Service Podcast
00:10:37 · Mandeep Bhalla, AJ Jain
[00:10:37] S0: Right. Speed to lead is everything and they're losing that and the over competitor. Yeah. [00:10:44] S2: And then they come back to the marketing agency like we are not getting enough jobs. It's like, we're working at a better rate. So we respond to Google LSA leads, Yelp, Angie, Broccoli can make an outbound phone call and also obviously follow-up via text or messaging platforms. So therefore we just care about any problem that our customers have. So speed to lead was the problem and Broccoli has solved that as well. So it's more like any... In any... Across any channel, Broccoli is going to respond and try to convert it. [00:11:17] S0: That's amazing. Like, you know, you saw that, like, you know, challenge their speed to lead, and now you have outbound service as well, which is amazing. And with text messaging services so that, you know, at least acknowledging to the leads. If not, getting back to them on the operations day, which is next day. That's amazing. Love it. The stats that you have shared, that's very impressive that companies have seen 22% overall growth, right? That's right. [00:11:50] S2: Yeah, in revenue. Yeah. [00:11:52] S0: Great, great.
00:11:52 · Mandeep Bhalla, Marcel
[00:11:52] S0: Great, great. [00:11:53] S1: And Mandeep, I can share just an experience too, with just the after hours. The first weekend that we employed Broccoli, we had a record number of booked calls. We would normally on a weekend get two to three calls. I did have a tech on call, but we never routinely had a lot of calls on the weekend. The first weekend we had Broccoli, we had 18 booked calls, which told me that something was up, Either our answering service wasn't catching them before, or the customer was getting frustrated and hanging up because of long wait times, you know, dot dot. So the next weekend I held my breath. I thought, is it going happen again? And it did. And it did. And it did. So true experience there was just incredible 900% growth for me on a weekend. It was amazing and obviously paid for itself right away. And the other thing that when we first tried the Yelp leads, our first experience with Broccoli picking up a Yelp lead, the speed to lead, a customer engaged with our bot because the bot immediately responded to the customer. The customer said, Oh my gosh, that was so fast. And as they didn't realize they were talking to a bot, they didn't realize that they hadn't, they weren't speaking with someone from our office. Thought they had really engaged with someone in the office and went all the way and booked the lead, got the call. I mean, was amazing. And that was a call that came in for a water heater late at night that I would have otherwise never gotten because the next morning would have been too late.
00:13:23 · Mandeep Bhalla, Marcel, S3
[00:13:23] S0: That's amazing. And as you know, we all know about Yelp, a lot of contractors, they have a hard time, like, you know, in dealing with, like, you know, Yelp Yelp, please. It works great in West Coast. I don't know what's the magic there in West Coast. It [00:13:39] S1: works out here for sure. [00:13:40] S0: Yeah. Right. California or, like, overall West Coast. It works great because we we run Google Ads, all those Google campaigns. But there are, like, you know, existing clients. They have been using Yelp. It works great there. But I'm glad that you figured out figured out on the Yelp part, and that is also working pretty good. Very impressive. [00:14:02] S3: I wanna give a special shout out to Rilla, the sales coaching AI software that holds the technicians accountable and gives them the support and guidance they need to maximize all the opportunities you spend your hard earned money on. [00:14:15] S0: I wanna give a special shout out to Grow Reviews, one of our sponsors, America's first platform to capture instant text and video reviews. If a picture is thousand words, a video is worth 1,000,000. Book a demo with Grow Reviews by visiting website www.growreviews.com, and you can get in touch with their sales reps to book a demo. So some people hear AI and think it's not for them or too complicated. What do you say to the home service pros who feel that way?
00:14:15 · Mandeep Bhalla, AJ Jain
[00:14:15] S0: I wanna give a special shout out to Grow Reviews, one of our sponsors, America's first platform to capture instant text and video reviews. If a picture is thousand words, a video is worth 1,000,000. Book a demo with Grow Reviews by visiting website www.growreviews.com, and you can get in touch with their sales reps to book a demo. So some people hear AI and think it's not for them or too complicated. What do you say to the home service pros who feel that way? [00:14:47] S2: Yeah, it's a great question. And nobody has an answer to that. It's again, what are you trying to optimize for in your business? Why people like Marcel are using AI is to not find a cheaper alternative to humans. That's wrong. That is not what we propose and Broccoli is not a I don't consider Broccoli as a cheap service. It's like $100 per month and just use [00:15:14] S0: It's a premium service.
00:15:14 · Mandeep Bhalla, AJ Jain
[00:15:14] S0: It's a premium service. [00:15:16] S2: Yeah, it's more like Broccoli is replacing bad experiences for a customer. The bad experience can be long wait times. Can It be talking to somebody that does not understand what they're trying to tell. It can be a bad experience from like I booked a service, but the technician never showed up because the answering service never booked a job, never dispatched a technician. So that is what Broccoli is trying to solve. If you can hire more humans, you should do that because if a human can provide a better service than an AI, you should do that. But if you can't do that, and you're trying to hack together solutions, the AI in its current form today itself is so much better than all the other solutions that existed before AI. And this is the worst AI can be today. It's just going up. So we feel very confident on how AI is going to evolve. It's not a cheaper alternative or just, okay, I can't hire enough people. I'm going to throw AI at it. It's more like I'm trying to optimize and I'm trying to give the best experience to my customers. Therefore, I'm choosing AI because it's much better than deploying or working with an answering service that does not know anything about my businesses. Yeah.
00:16:31 · Mandeep Bhalla
[00:16:31] S0: That's amazing. And I think recently, there are, like, know, our clients, they they want to know more about, like, you know, AI, CSRs, like, you know, available in the market, and we we send it your way. And tell us, like, you know, more about, like, the integrations. 90% of our clients, are using ServiceTitan, Housecall Pro. Yeah. I don't see, like... You know, there are other CRMs available, like, you know, for the startups, Jobber, and I think they're serve centric. But majorly is... ServiceTitan has dominated. Right? So is that like, is Broccoli AI integrated to major CRMs like ServiceTitan, Housecall Pro and how does that work?