Digital Signage Today
00:20:00 · Chris Grosso
[00:20:00] S2: Yes. Well, look. Privacy friendly is is core to what we do. We work with municipalities, so they... We need to do right by them, and they're they're pretty clear on their expectations around privacy. So we... Everything we do is extremely privacy friendly. We don't use personally identifiable data. We do not target people in public space. You know, the minority report world of, hey, Chris, we know you looked at something online and we're going to retarget you in public space. We don't do that. I don't think that's something that can be done in a privacy friendly way. So you have to do that. As for sustainability, I agree it's something that we take very seriously as well. Things we've done, you know, on the static side and the printed side is a little bit easier. So for instance, we've got shelters where we do have lighting in the bus shelters and the the printed screens are backlit, and we power those by solar panels, which is a double win because it's better for the environment and it's actually cheaper to install because you don't have to pull power and about the same or a little bit cheaper to operate. And, you know, we're testing electric vehicles to go out and service our our our signs. On the digital side, it's a little bit harder, but we are looking at environmentally friendly, sustainable, renewable energy sources for many of our digital products as well. And then look, inherently in our business, we are very sustainable give back to society because the biggest, one of the biggest levers the city has to reduce this environmental footprint is mass transit. And our whole business is based on supporting mass transit. So as I said earlier, if, you know, brands that wanna do good, support your mass transit systems. Right? Sponsor the electric vehicles or electric buses that are taking people around cities, which are taking huge amounts of carbon out of the... Well, not taking carbon out of the atmosphere, but avoiding carbon footprint. Is it very easy that if if brands want to associate with environmentally friendly causes, the transit system's about as environmentally friendly cause you can get.
00:21:54 · Daniel Brown, Chris Grosso
[00:21:54] S1: The message I keep hearing from you and just from watching the industry is, hey. Let's all let's all grow together. [00:22:00] S2: Yeah. This is an industry that... We are a small industry in the grand scheme of advertising. Advertising. Right? In The United States, out of home advertising is $9,000,000,000 It's a very small portion of the industry. It should be a lot bigger, but, you know, all of us as an industry together have... Is more likely to be able to grow and get our fair share given our audience than any of us doing that individually. The the the last thing I'd say is just getting back to the football is I think the Giants are going to have a terrific season, so I'll leave that... I'll leave you with that. [00:22:29] S1: Alright. I'm gonna hold you to that. We're gonna come back. We're gonna have a follow [00:22:33] S2: If the Giants win the Super Bowl, you gotta bring me back on the podcast.