01:58:57 · Arthur Querou, John Coogan
[01:58:57] S8: And so being part of them is really awesome. [01:59:00] S0: Yeah. It feels like there's probably a lot of interest. Like like, Vibe is a very tech native company, like a true startup. Right? And then you go into a company that's, you know, very old, but it has leaned in, especially in the AI agentic commerce era. Are you having opportunities to merge different teams or do little sprints with folks from your team that might bring some fresh blood to a Walmart team, hop in a group, and discuss what you're seeing from your perspective and merge that with them and bring that. Has that been one of the add ons of the acquisition? [01:59:35] S8: Absolutely. Absolutely. We... So right now, we mostly work with the Walmart Connect people, [01:59:39] S0: which is [01:59:40] S8: the advertising division from Walmart. [01:59:41] S0: Cool. [01:59:41] S8: This is exactly what's been happening, and we share our best practices. They also have, you know, a lot of power behind them and firepower, so we kind of merge that. And it's, like, it's super exciting right now. And they have been really thoughtful about how to integrate the company and not just tell us, like, you're now part of Walmart and you work the way we do. They're more in the way of, like, help us transform the company, so it's crazy exciting.
01:59:41 · Arthur Querou, John Coogan
[01:59:41] S8: This is exactly what's been happening, and we share our best practices. They also have, you know, a lot of power behind them and firepower, so we kind of merge that. And it's, like, it's super exciting right now. And they have been really thoughtful about how to integrate the company and not just tell us, like, you're now part of Walmart and you work the way we do. They're more in the way of, like, help us transform the company, so it's crazy exciting. [02:00:06] S0: What... Take us through, like, the the overall health of the TV because we're we're we're all watching Google earnings today being, oh, the the the the the default bear case of, like, people are gonna stop searching. It's, like, sort... People are sort of feeling that today. There's obviously people a lot of lot of time on their phones. The iPhone Duo gives you even more screen for more screen time maybe. But is TV still growing? Is it still dominant? Like, what metrics do you use to ground the conversations that you're having at Walmart around how much you should be investing in connected TV generally? [02:00:42] S8: Yeah. What's funny is that there are two worlds in television right now. There is the big advertisers who have always been on TV. They all pretty much moved their dollars, their advertising dollars from linear and cable TV to streaming TV and are still in progress of doing that. [02:00:56] S0: Sure.
02:00:56 · John Coogan, Arthur Querou
[02:00:56] S0: Sure. [02:00:56] S8: But this is not much a given, and this is not necessarily, like, the biggest growth momentum that TV... That streaming TV is seeing because it's Mhmm. At the of the day, it's still the same dollars. But what we're seeing and what we've been leading is that new market of smaller brands were wanting to scale outside of just, like, search and social. They wanna do more, and TV has the reach. TV has the targetability, especially now with, the commerce signals. It has the measurability as well, which which has been the big issue of television, for years. And so now everyone, in DTC, in performance marketing in general, is starting to realize that, oh my god. There is reach. I can spend a lot of money and I can get a lot of performance from there. So they are putting more and more money and this is where the most of the growth from that market is coming from. [02:01:40] S0: Are you talking to early stage founders? I mean, I I remember there was someone on a podcast who was like, if you only have your first million dollars to spend, you gotta do it on meta or whatever, which is sort of like, you know, the default D to C playbook. But how early are you seeing founders and entrepreneurs who are starting, like, a small Shopify site and they just wanna get their first customers? Are they coming in as soon as they're spending $10,000 a month on advertising, a 100,000? Like, what is the sweet spot to sort of get into this market? [02:02:12] S8: I'll put it differently. When you start advertising Yeah. You should focus on capturing the high intent.
02:02:12 · Arthur Querou, John Coogan, Jordi Hays
[02:02:12] S8: I'll put it differently. When you start advertising Yeah. You should focus on capturing the high intent. [02:02:17] S0: Yeah. [02:02:18] S8: So this is why Google has been so great. This was Meta. I I... Has been so great as well. Yeah. And TV was liking that a bit. Like, even if we do performance, it was for a later stage when you had maxed out search, when you had maxed out social, [02:02:31] S0: and this [02:02:31] S8: is why we're so excited about today's announcement with Walmart Audiences because we have that super high intent. If you sell lipstick, I... You can now target [02:02:41] S0: I mean, have reps. So... Sorry. [02:02:44] S8: The the intent is here. The intent is here and you can target it. [02:02:47] S0: Yeah. That makes a lot of sense. Well, congratulations on [02:02:50] S2: the launch. Amazing launch. [02:02:51] S0: Yeah. Great to catch up with you. [02:02:52] S2: Yeah. I'm gonna send this to at least a few founders that I think should get on it. For sure. Big big breakthrough. Yep. [02:02:58] S8: Yeah. Please do. Thank you so much, Have [02:02:59] S2: a great rest [02:03:00] S0: of your day. [02:03:00] S2: Nice to see you.
02:03:00 · Jordi Hays, John Coogan
[02:03:00] S2: Nice to see you. [02:03:01] S0: Goodbye. And that is most of our show. Jordi, is there any other breaking news? Anything we gotta go through? Any bangers? Any breaking news? Anything? Xbox revenue? I like Asha, CEO of Xbox, sharing some some, like, not great news, but just being very upfront about it. You saw this. She said in q one, Xbox revenue declined 2% year over year compared with a 10% decline a quarter ago while our accountability margin improved. Minecraft and Wow forever set records. Call of Duty has most acclaimed release in more than a decade, and our PC platform revenue grew double digits. Console sales remain constrained by supply with more demand than consoles available. We're working to get more consoles into players' hands through... Including through our expanding refurbishment program. We're making progress with a lot more work ahead, sort of just a like, a tell it like it is moment going direct. I thought this was interesting, especially because Asha has to speak to two audiences on X. It's both the investor community, the tech community, and the gaming community. Yeah. And so very, very hard line to walk, but I I I thought this post was like... Yeah. It was like honest and informative and gets me up to speed. And it's not it's not just completely what, like, astroturfing. Oh, everything's better. It's the best it's ever been when, like, no. Revenue is still declining a little bit. There's lot work to be done, but be... Leading with that, not bearing that. That was good corporate comms. I liked it.
02:04:32 · Jordi Hays, John Coogan
[02:04:32] S2: Intel down 19% after hours. What's happening? They had earnings. And, yeah, Bubble Boy, who was the big Intel bull, is in some hot water this week. But it looked like he was out of jail because his account got deactivated. Wait, [02:04:56] S0: deactivated or reactivated? [02:04:58] S2: Yesterday, it looked allegedly like he had been booked in jail. But his account was active? His account was active. [02:05:07] S0: Oh, so you're saying if you go to jail, you can't deactivate your account? [02:05:10] S2: That could be tough. [02:05:11] S0: Oh, interesting. Yeah. In my mind, it's like the first thing you do when you go to jail is they deactivate your account. They ban you. But that's not how it works. We're not in the cyberpunk future yet where you're eliminated from the social media world. Fascinating. Well, I mean, the market overall is in a rough spot. The Nasdaq is down 1.3%. The Dow is down point 25%. The headline alphabet sheds 500,000,000,000 in market value in the stock's worst day ever. These best day ever, worst day ever headlines are are increasingly common. The swings are are crazier than they've ever been. There's a lot going on. But we'll cover it here on the show. So thank you for tuning in. Leave us five stars on Apple Podcasts and Spotify. Tyler, you wanna take us out with the truth nuke? You didn't get much time on the show today, honestly, other than As yourself. Game. Yeah. Sort of LARP and Jordi over there. But we got a truth nuke. [02:06:06] S2: Rolling flashback. [02:06:07] S0: We will see you tomorrow at 11AM. Goodbye.