00:31:43 · Ty Morse, Olaf Hichwa
[00:31:43] S0: Is there anything that you've taken or learned because you watched that footage that you just would never have figured out if you hadn't? [00:31:50] S1: 100%. I mean, like, half the features of our product are based on on those those videos. I think, like, watching users like put their rucksack down and get in position quickly to deploy the drone, that was one of the reasons we came up with, like it sounds simple, but color coding the antenna mounts. Like it's very important you get the antenna on in the right place. You don't want to be like, ah, which one goes to where? Reading some code like logos to... Screw that. Orange to orange. White to white. I think that was made very clear via like one of these videos. Things like how the the ground station displacement kit works, like being able to just super quickly plug in these connectors and making sure that they're keyed to work very carefully comes from video inspirations. And then also watching how like the... Usually it's not just like one dude with the drone, it's a team. So like two, three guys. Watching how the navigator talks over the shoulder of the pilot, we set up this like secondary screen. There's a port on our ground station so that you can do USB video. You can plug in your iPhone and use that or your ATAK device. Details like that have been absolutely uncovered via these YouTube videos. [00:33:03] S0: What other things are you guys making tweaks on, making iterations on to just improve the operator experience?
00:33:03 · Ty Morse, Olaf Hichwa
[00:33:03] S0: What other things are you guys making tweaks on, making iterations on to just improve the operator experience? [00:33:09] S1: We recently redid the ground station software interface. There's like six different radios in the system that you gotta configure just right. There's different modes for these radios. We try and automate it as much as possible, but there's a lot of systems that go into... [00:33:27] S0: People are manually configuring six different radios every single time they launch? [00:33:31] S1: There are auto modes. But, yeah. Like, if you're an expert operator, you gotta mess with these different radios. And and we work very hard... [00:33:39] S0: Is it like mission specific? [00:33:40] S1: Yeah. They'll find out there's jamming in certain areas and then pick a certain mode. There are manual modes to things that you want to use sometimes. You might wanna change your car to to to manually shift gears, as an example. Or really, you should have a stick by default. But anyway, just how those how those, like, menus work out, they're so important. Like someone's life is in a balance on whether this menu is a good user experience or not. So we care so much about every every page. And that's just like one tiny example. How the drone interfaces with various other systems, like what battlefield management softwares we interface with make make all the difference in the user experience, and we care a lot about it.
00:33:40 · Olaf Hichwa, Ty Morse
[00:33:40] S1: Yeah. They'll find out there's jamming in certain areas and then pick a certain mode. There are manual modes to things that you want to use sometimes. You might wanna change your car to to to manually shift gears, as an example. Or really, you should have a stick by default. But anyway, just how those how those, like, menus work out, they're so important. Like someone's life is in a balance on whether this menu is a good user experience or not. So we care so much about every every page. And that's just like one tiny example. How the drone interfaces with various other systems, like what battlefield management softwares we interface with make make all the difference in the user experience, and we care a lot about it. [00:34:21] S0: Is there anything that you can see is a product or project that you're definitely going to wanna tackle in the future, but are not going to tackle today because you just don't have the bandwidth or the necessarily, like, technical know how yet? [00:34:35] S1: Yes. Consumer photography drones. Okay. Right now, of American weapon systems, like, obviously... It's gonna sound obvious, but they're funded by taxpayers. Thank you, Ty, for your support of Bandit and Archer. You know, it is your dollars that you... [00:34:53] S0: I actually don't make money, so I don't pay taxes.
00:34:55 · Olaf Hichwa
[00:34:55] S1: Okay. Fair enough. Well, thank you my other friends for paying taxes. That sounds very obvious, like weapon systems are funded by the government. China has kind of like, transcended this to a certain degree. I, as a DJI customer, am funding China's military industrial base. You know, they make in China cargo ships. They're required to meet the PLAN, People's Liberation Army Navy, standards for military vessels. So when I buy that thing from China, I'm actually funding their navy. So it's crazy that they have, their entire military budget, but a good chunk of their military budget is actually funded by like American and other western taxpayers. That is is smart. We should start doing that. We've fallen so far behind that it's it's almost impossible. Competing with DJI, the world's largest drone producer, is nearly impossible. They own 70 plus percent of the world consumer drone market, and I don't know of another consumer company with a bigger advantage on all the competition than DJI. Like you look at an iPhone and, I don't know, a Samsung, and like you could see the difference in quality of product is like this much. To DJI, it's... DJI is the next competitor. It's insane. They're just so far ahead, and kind of building an American competitor to that takes time. We're we're not ready for that yet. I think it's gonna take a million drone factory first to get to the unit economics where that makes sense. But, yeah, my my answer to that is consumer drone products. That will will be a challenge one day. It's a great way to have credible deterrents. China will start buying them. They'll start putting cameras, pointing at their critical infrastructure, and that'll be a really interesting data source. Maybe I'm dreaming there, but having a consumer product is is is critical to maintaining credible deterrence.
00:36:51 · Ty Morse, Olaf Hichwa
[00:36:51] S0: One of the other things I heard you talk about today was the different suppliers that you guys are going to work with. And I was kind of thinking to myself, there's enough of them where clearly you have like a strategy versus just fully vertically integrating every single thing that you're gonna do. Why not vertically integrate everything? [00:37:07] S1: You can never be a 100% vertical. Right? We're not designing our own screws. We should probably use the same screws that SpaceX uses and everyone else. So there... There's a big strategy. The make versus buy strategy is very important. The way we think about vertical integration, it's first about, like, well, if nothing exists, like when we started, we wanted a drone radio for $50. We reached out to the existing players and we heard, 2,000, 3,000, $5,000. So, okay, go vertical. Easy easy answer. Next, it's about, like, does this have a massive impact on the quality of your product? For example, like, if we were using someone else's flight computer, and their flight computer was a little worse, it had a little bug, like all of a sudden our phone... Our drone flies like crap, and our user's life is at risk, we should make that ourself. We wanna control every variation of that thing. We wanna make sure every defect is like directly reported and not hidden because contract, you know, [00:38:11] S0: And also it's like on you if, you know, thing fucks up.
00:38:11 · Ty Morse, Olaf Hichwa
[00:38:11] S0: And also it's like on you if, you know, thing fucks up. [00:38:14] S1: Yeah. If someone fucks up, it's on our team and they get let... You know, they they get to see what happened to the production line and, you know, they don't get to say, oh, well, we will just work with other people. Like, it's their job to be full time. So when it's important to have control, that's important. It's also like there's a there's a financial aspect behind it. Like, let's say the radio example. If there's one very low cost piece of a radio and that has a really long lead time, that needs to be stockpiled. It's much more efficient to just stockpile that one, two, or three small parts of the radio instead of stockpiling a ton of fully assembled radios. When there's some sort of like supply chain advantage you can do there, that's another great reason to vertically So, like, on our radio, there's a few chips that are long lead that we care a lot about making sure we have a lot of. So we'll stockpile those, you know, couple dollar chips in massive, massive volumes. And then the other, like, super common, you know, parts, we will... We won't stockpile in such large volumes. If we were buying off the shelf radios, we'd have to stockpile entire radio assemblies. It's it's really expensive. There's a bunch of reasons to vertically integrate. If if you don't tick any of these boxes or others, that's when you get to, like, just don't worry about it and focus on other stuff.