The Official SaaStr Podcast: SaaS | Founders | Investors
00:00:00 · Jeanne DeWitt Grosser
[00:00:00] S0: Thank you everybody for joining me today. I'm Jeanne, the COO for Vercel. We are best known as the creators and maintainers of Next.js, who helped power a lot of the front end for the last generation that we were all in. I joined Vercel because it was one of the most engineering forward companies out there. And one of the first things I did when joining about six weeks in was to establish a go to market engineering team. This was back in June 2025 before that phrase started being common. And the goal of that team was to bring AI and agents to everything we did across go to market internally. After ten months of working with this go to market engineering team as well as with other teams across Vercel building agents, we now have automated actually a decent number of core functions within the company. For example, our customer support agent, and you can imagine at Vercel, a lot of our cases are complicated and highly technical, now handles 93% of total caseload. Similarly, our content agent is used heavily by the marketing organization and did 96% of our major content updates last quarter. One of the bigger things we shared was an initial impact within the go to market org on sales development. So we launched a lead qualification agent back in August of last year. We started that with about 20% of a single engineer working on that agent. And with a human in the loop over the course of six weeks, we're able to completely move all but one human, taking our team of 10 on that function down to one.
00:01:56 · Sam Blond
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00:02:56 · Jeanne DeWitt Grosser
[00:02:56] S0: f r e e. We now still have one person running that in The US and then about 20% of a person doing all of Europe and all of APAC. And when this came out, people decried the end of the knowledge worker. But for us, really, what we started... What we did was to shift all of those people into more valuable roles. So I'll give you a little sense of what we did with the lead agent. What the working model that we've used for all of our internal agent development is basically a tripod. It's a GTM engineer, a data scientist, and then the best person, the best subject matter expert in that function. And they sit down shoulder to shoulder and document the best practice for that particular function and then encode that in workflows that ultimately form an agent. We then keep a human in the loop so that human will basically QA the agent. The agent won't be allowed to autonomously execute its action. And then over time, as the subject matter expert has less feedback for the agent, we finally pull that person. Last year was declared the year of agents. And I think, reasonably speaking, we didn't quite get all the way there on that one. But I think we're now, with the infrastructure available in 2026, able to finally get there. So 2025 really ended up being much more about assistance. It was great for good faux pilots, personal productivity, good prototyping, things that looked sexy and new, but very little in the way of actual agentic capability at scale. Now we're getting to the point where you can have agents that actually act, that can complete end to end complicated business outcomes. And we're moving towards a world where agents can work as sub agents underneath a super agent to ultimately collaborate and complete that much more complicated actions. What happens though is most of us have not started doing anything at scale. And so you haven't hit all the rough edges when all of a sudden that agent is operating at a 100 or a thousand x the scale it was previously. When that happens, you start to have infrastructure problems, costs in place you didn't anticipate them. And it's because the cloud infrastructure that we've all grown up on for the last twenty years wasn't built for this era. It's built for a simpler world where you have a request and you go out and return an output. But that's not how agents function. Agents are much more complicated.
00:05:55 · Jeanne DeWitt Grosser
What they're thinking, talking to an LLM with long duration execution and tool calling. And all those things actually require different infrastructure to execute them effectively. So Vercel along the way has built a bunch of new agentic primitives. We call this agentic infrastructure. On top of that, you want your infrastructure to do fundamentally different things. The first thing you want is an effective deployment target for agentic and engineering. For Vercel, one out of three deployments from our customers was now generated from an agentic engineering offering like Claude Code or Codex. So we've optimized the infrastructure to come from where code is being written today. Two is the primitives I just discussed. They're different in an AI world even if things like Compute or Sandbox have been around for a while. And last but not least, you want infrastructure that is itself agentic, that gives you solutions rather than alerts, dashboards, and problems. So what are the three things to take away as you all think about building agents, both within your own products, but also what we call business agents, the internal ones that you will end up building to make your own teams more successful with their bespoke workflows. First, agents need headless, composable architecture. Agents don't live in UIs. They call APIs. They hit MCP servers. If your product isn't composable and developer accessible, you're invisible to agentic workflows, and you're simply not going to be in the stack. Second, agents require you to invest in your data foundation. You should obviously be using data to decide how to cut territories, set quotas, and run your business. A strong data foundation has always been critical to the success of your business. But now data is the fuel that powers your agents. Good data equals good agents. So if your semantic layer includes highly accurate customer enrichment, your lead agent qualifies better than any MQL framework could have, and your copy sounds more natural than any SDR could have ever written. And three, agents change the build by calculus. Teams no longer need to default to buying just because development is too costly or slow. So I'll show you how each of these showed up for us. Let's start with DealOne. This is our meeting intelligence agent.
00:08:49 · Jeanne DeWitt Grosser
DealOne ingests every call, generates notes with action items, and posts coaching suggestions directly to internal Slack channels. It proposes CRM field updates. It tracks competitive mentions and objections over time. And it runs postmortems on every closed lost deal. And all of this happens where we already work. For us at Vercel, that's generally in Slack. When a rep goes into a channel and mentions at DealOne with a question, the agent does a Slack real time search, queries D0, another agent of ours for data, as a sub agent, pulls Gong transcripts, searches our internal knowledge base, and streams in answers back into the Slack channel. The rep never leaves Slack, and the agent never has a UI. For DealOne to work, Gong needed an accessible API. Salesforce needed webhooks we could actually compose into automated workflows. Because those external products had developer surfaces, everything worked. If they didn't, we would have gotten rid of the tool. Next, there's the Playbook Platform. We kept seeing a pattern in our best reps. They knew to reach out when a customer's usage spiked or when a high value prospect ended up on our pricing page. They did this instinctively, but it didn't scale. It depended on which rep owned the account and whether they followed through on their signals in their dashboard. The Playbook Platform automates all of that. A signal fires like a usage spike or a high intent pricing page visit, and the platform matches it to a play, generates personalized outreach, and surfaces it to the rep for a single click review. The best reps plays available to everyone are automatically triggered. The before, we should reach when you should spiked, but it never happened consistently. The after, an 11 out of 10 experience on every account, every time. Notice, no separate UI to log into. Signals flow in. Drafted Outreach flows out. Reps review in their existing workflow. We built it all headless by design. The companies that win in the agentic era will be the ones whose products have headless, composable architecture. You've seen this signal coming from the best enterprise SaaS companies out there. Box, Notion, Salesforce. They're all making major bets on their developer platforms right now. So the to do here is simple. Even if the work isn't, go build the developer surface areas now, MCP servers, webhooks, APIs. Next, data.
00:11:48 · Jeanne DeWitt Grosser
Probably the most popular agent at Vercel used by the entire company is D0. D0 is a data analyst agent that everyone at Vercel can access via Slack. Questions that used to take a week to ticket and get an answer back to from the data science team can now be answered in less than a minute. It'll answer things like, what was our token volume through AI gateway last week? What companies do we have logo rights for in The UK? Who are our highest revenue startups... Startup customers using sandboxes? D0 powerfully democratizes data across the company. To do this, D0 translates natural language questions into SQL queries against our analytics infrastructure, letting anyone on the team answer questions without writing code or waiting for the data tea. To power D0, we invested heavily in what we call the knowledge phase. It's a structured, queryable representation of our business that all our agents can reason over. Our head of data science built a semantic layer on top of the model to use our... On top of a model of our revenue, breaking down the business into the smallest causal units. Enriched with third party and first party signals, that layer is what powers D0. It's what makes DealOne's analysis actionable rather than just interesting. And it's what makes the Playbook Platform contact the right companies with the right message. Every agent runs on top of it. Without it, agents hallucinate or give generic answers. With it, agents are grounded in our data. Finally, agents change the build by calculus. With the rise of SaaS, enterprise software was a procurement exercise. But now robust applications and agents can be built and run at scale in a matter of weeks. Companies are building for their own unique workflows. To give you some perspective, the lead qualification agent that I opened with costs us under $5,000 a year between infrastructure and tokens to run. It takes about 20% of one engineer to maintain it. That's a 32 x ROI. We used to have 10 people in their salaries. It's now $5,000, and it operates twenty four seven with faster speed to lead and all the quality of human equivalent metrics. That said, building isn't automatically the answer. So every quarter, I ask the same question of my GTM engineering team. Has another company out there built something better, faster, or cheaper? And if the answer is yes, our agent's gonna go.