Marketers of Technology
00:21:48 · Jeremy Byars
[00:21:48] S0: I so think that's the key point. I think what you said is really important because a lot of people, and I have a big background in graphic design, but a lot of people just immediately just cast it off and say, you're taking a graphic designer job and that couldn't be further from the truth. I'm giving them more time to do more work and by them I mean me. So at the end of the day, it's not like we're not hiring a graphic designer here because we're using AI. It's I'm not spending as much time on graphic design because I'm using AI. And it necessarily make certain parts of the job any easier. That is a pretty big misnomer. In fact, you can, if you're not a decent prompt engineer, you can actually take more time using AI. So you've got to be really good about knowing how to prompt. Obviously asking it how you should prompt is a good cheat code that people still don't all know about. And at the end of the day, we've gotta quit reacting with sort of revulsion that, oh, someone's using AI for graphic design, and then they're just, I have no time for that person. And it's like, guys, if if we didn't, so many other things wouldn't get done. And at the end of the day, the finished product isn't gonna be AI generated most of the time. Sometimes it will if it's something silly. On LinkedIn, I have a very different personality than my CMO personality, I'll say. And on a regular basis, I'm seeing these flyers and banners and such that were clearly 100% created with AI. I'm in no way, shape, or form advocating for that. But I am advocating for being smart with it and really looking at how long is it going to take me to ideate on this? How long is it going to take me to put out a decent prototype, even if you want to look at it from development and product standpoint? My goodness, why would you take days to prototype something when AI can do it with your instruction in mere moments?
00:23:42 · Andres Figuera
[00:23:42] S1: In less than minutes. It's crazy. And something I love to do is that I'm sick and tired of the AI gaslighting me, saying everything's amazing, or when I'm prompted to do something, it gives me this is what you need. What I love to do is then ask it to critique itself, and to let me know what it thinks it did wrong, so that I get it to learn from what it's giving me, saying it's perfect, and then find the flaws in what you just did because it's not possible that it always tells me that it's going to be amazing.
00:24:08 · Jeremy Byars, Andres Figuera
[00:24:08] S0: Yeah, but here's the thing. We have those same conversations with our employees, right? Where it's like they come in piping hot about an idea or about a strategy, and you look at them and you say, okay, tell me what's wrong with what you just presented to me. And the amount of creativity that comes from that. Because a lot of times that idea was not theirs. Whether we mean to or not, we're pulling ideas from everywhere, right? So that same environment that birthed that idea for wherever it originally come from is not the environment that we're operating in. So when you stop someone down their tracks and you say, okay, hey, let's play devil's advocate. Tell me all the things wrong with that strategy or that idea. What we're saying, what you just mentioned about AI, it's no different than that. And I love that. I love being able to have it test itself, just as we should be doing ourselves. Even if you don't have an employee underneath you, or if you're not part of a team, if you're a company of one and you're an entrepreneur, you should be asking yourself that same thing. Okay, this is a great idea, but what's wrong with it? Where can where can I fall right on my face? [00:25:19] S1: Yeah. And that helps you then think a little bit more outside of the box and make sure the idea is tailored to work for everything that you might need it to because you can get a bit... What's it called? Hyperfocused if you feel it's so good that you don't even see the flaws in it because you're too close to it.
00:25:19 · Andres Figuera, Jeremy Byars
[00:25:19] S1: Yeah. And that helps you then think a little bit more outside of the box and make sure the idea is tailored to work for everything that you might need it to because you can get a bit... What's it called? Hyperfocused if you feel it's so good that you don't even see the flaws in it because you're too close to it. [00:25:32] S0: Yeah. And you're too eager. You're too excited about it. I run the risk of that all the time because I get super excited about stuff and it... And suddenly the blinders just automatically appear on [00:25:41] S1: the sides Me of my [00:25:43] S0: too, man. [00:25:44] S1: And Jeremy, I'm noticing we're almost here at time with the episode. But before I do finalize it, I did wanna give you the space for you to let me know if... And if anybody here is listening to us that's in The US, in local government, or in the utilities industry, or metering, what would be the best way for them to find out further about United Systems and see if it's a proper fit for what you guys are offering and what they need?
00:25:44 · Andres Figuera, Jeremy Byars
[00:25:44] S1: And Jeremy, I'm noticing we're almost here at time with the episode. But before I do finalize it, I did wanna give you the space for you to let me know if... And if anybody here is listening to us that's in The US, in local government, or in the utilities industry, or metering, what would be the best way for them to find out further about United Systems and see if it's a proper fit for what you guys are offering and what they need? [00:26:05] S0: Definitely our website, united-systems.com would be the primary place they can contact us there, but definitely LinkedIn, Facebook. I'm pretty active on LinkedIn. I would love for them to reach out to me directly. I'm really the only Jeremy Byars on LinkedIn. So if you want to reach out to us, I'm a great pathway into our sales team and our support team, of course, if you're a current customer. And, yeah, the various conferences and events throughout the country that we attend, if you don't know of us yet, you definitely will in the coming years. That is for sure.
00:26:05 · Jeremy Byars, Andres Figuera
[00:26:05] S0: Definitely our website, united-systems.com would be the primary place they can contact us there, but definitely LinkedIn, Facebook. I'm pretty active on LinkedIn. I would love for them to reach out to me directly. I'm really the only Jeremy Byars on LinkedIn. So if you want to reach out to us, I'm a great pathway into our sales team and our support team, of course, if you're a current customer. And, yeah, the various conferences and events throughout the country that we attend, if you don't know of us yet, you definitely will in the coming years. That is for sure. [00:26:39] S1: I have no doubt. And if anybody then is interested, you heard it here first. Just make sure to go to united-systems.com. Check the website out. You can contact them via that route. Or if not, just make sure to reach out to Jeremy Byars via LinkedIn. I can certify that he is cool, and he will make sure to take the best care of anybody who reaches out. But with that said, Jeremy, thank you so much, man, for the nice conversation, to the honest story you're telling us about your experience at United Systems and how you guys work. We really appreciate your time, man. So thank you once more. [00:27:14] S0: Thank you. I loved it. [00:27:16] S1: No problem at all. It was fun for me as well. And if anybody here is with us and listening, we appreciate you as well for hopping on these episodes to listen to the different personalities we're bringing on and all the different industries that we're learning about. So with that said, have a good one.