00:34:39 · Grant Lee, Jonathan Brebner
[00:34:39] S1: Yeah. It's a great question. It was, I would say, more of a side effect of us trying to stay pretty lean and efficient. And for sure, we've always monitored things like, you know, how much are we spending? What what are the payback periods? What is unit economics? But it's never been, hey, we have to hit this certain number or like, if we dip below this, like, gotta go back. It's always been, you know, one, fundamentally, do we feel like we're delivering value to end users and is there sustainable growth there? And, and if it... If that if that holds true, then the rest of it we have different knobs. Like in certain cases, we might want to dial up like our AI costs because we want to, you know, go after a certain segment or we wanna test a certain type of feature and we don't know how much it's gonna cost. We're not gonna overly constrain ourselves, but having the optionality has been really helpful. So as long as we have sustaining like organic growth, we can then, yeah, figure out how to actually navigate from there. [00:35:31] S0: Great. Thanks for joining us. Thanks for having me. Alright.