Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast
00:27:41 · Mo Moubayed
[00:27:41] S1: I think I gave you some ideas about how AI is gonna affect the out of home. Indirectly through AI affecting search, I think there's going to be a bucket of of of media investment that would have gone to search that will be looking for a home, and I I think Ada Home should be that that home for it, and we're seeing that more and more. So I'm I'm very bullish that AI will, create, growth opportunities for out of home. Secondly, I think AI is, and I'm gonna try to relate this to out of home as much as possible, my my answer. I think out of home is, AI is creating disconnection, and there's a a greater need for human in real life connection. And where does that connection happen? You know, we're we're learning very quickly that that connection is not happening on Facebook and on Instagram. You know, if you look at who people are following on Instagram these days, it's it's celebrities. It's not friends. Right? So that that... And there's there's research on this as well. Like, the the number of friends that people are actually following on on Instagram has gone down, and it's more celebrities. It's more news. It's more media. And so I believe real connections are built not on your phone and not on your computer. They're built in real life, and you look around, and I think more people are coming out and and spending time outside. People are... More people are going to work. You know, AI is is, yeah, I think fueling a little bit of that feeling that we need to go out and make connections. And so I think as a... At a cultural level, AI is gonna get people making connections outside, and and it's gonna drive more eyeballs onto to out of home. I see AI as, an assistant to humans, not as a replacement. So... And I'm and I'm excited about that. I'm excited about, what we can build, what other tech companies are gonna build. I don't see internally AI. I don't see it as a cost cutting exercise. I see it as a revenue generate... Revenue generating ability exercise for us and being able to do more, so increasing productivity rather than cost cutting. So I'm I'm really excited about that and and excited what the team are building. And, yeah, so I think, know, in summary, bullish AI makes me bullish on out of home. Number two, I think it's gonna get more people out... Outside.
00:30:42 · Mo Moubayed, Adam Singer
And and number three, I think it's a a revenue generator growth producer rather than cost cutting exercise for Veridooh [00:30:51] S0: internally. Awesome. Mo, this has been a really great conversation. Can you share where people can go to both connect with you and to connect with the company? [00:31:05] S1: Absolutely. You can find me on LinkedIn, Mo Moubayed. Top it out. You can search Veridooh on on, all all the search channels. Veridooh.com is our website. Yeah. Happy to connect with with anyone that's interested. [00:31:23] S0: Awesome. Thank you everyone for tuning in. We'll share some links in the show notes to connect with Mo, and we will see you next week for another episode. [00:31:32] S1: Thank you, Adam.