01:58:24 · Ben Thompson, Jordi Hays, John Coogan
[01:58:24] S8: Mhmm. [01:58:24] S0: And so people just see them as, like, running around with, like, they they it feels like they don't have something, like, that's a hit in enterprise that they can fall back on while they keep taking shots at some of these more Sure. Enterprise y products. Yeah. And so, yeah. It's interesting. I I deals like [01:58:44] S1: it's prints. Remember they they fired up the Perplexity Investment Fund investing in other startups? [01:58:51] S0: I don't know what they invested in. [01:58:52] S1: I don't know what they invested in. But But it [01:58:53] S0: but he has he has good access. [01:58:55] S1: It's possible everything in that fund is just, on fire because the market is doing so well. So many companies are getting marked up, but that could be, a pretty interesting portfolio to dig into at [01:59:06] S0: I some think that this is more this teammate makes me think that it's maybe something else, but I could see them seeing Lovables growth and having a lot of overlap And rapport too. In Raplid and saying like, hey. We wanna make, you know, we yeah. We wanna make it a more consumer Totally. Leaning product. I I I think it'll be hard to really get a foothold. [01:59:27] S1: They are more adjacent than you think. You go to Perplexity to look up some information. You get nice, you know, UI design on the responses. [01:59:35] S0: They have the Joe Rogan partnership, which seems like it's crushing. [01:59:38] S1: Lewis Hamilton. [01:59:39] S0: And they and Joe can be like, hey, Jamie, build me a build me a new CRM during the show.
01:59:39 · Jordi Hays, John Coogan, Will Mayer, Tyler
[01:59:39] S0: And they and Joe can be like, hey, Jamie, build me a build me a new CRM during the show. [01:59:44] S1: I don't think j j Jorgens has any interest in a CRM. I don't think he's in the market. I think he does everything every text message, and you have to be invited. So I mean, you know if you're gonna be on the show. [01:59:55] S7: Before we [01:59:55] S0: have our next guest [01:59:56] S1: Yes. [01:59:56] S0: Grok four five That's right. Is out. Is out. [02:00:00] S1: It's got some reviews. [02:00:01] S0: It's looking good on the [02:00:03] S1: goes. I wonder how does Michael Truell have a SpaceX AI badge yet? Is the Cursor team involved in this heavily? Because I know they were doing some consulting work while the deal closed. Of course, the deal was announced, but they still have to go through post merger integration. I wonder how deep that team was integrated, but, excited to check [02:00:23] S0: it out. Still gonna be running under the Cursor umbrella for a long time. Sure. I think it's much easier to sell Cursor through the enterprise [02:00:29] S1: Yeah. [02:00:29] S0: Than [02:00:30] S1: And they have Composer, separate model, but [02:00:32] S0: So GROC's Yeah. [02:00:33] S5: Cursor did say that we've partnered with SpaceX AI to train GROC [02:00:36] S1: for training. [02:00:36] S7: Okay. So [02:00:37] S5: I think that there was a lot of
02:00:37 · Tyler, John Coogan, Will Mayer, Jordi Hays, Vincent Weisser
[02:00:37] S5: I think that there was a lot of [02:00:38] S1: I really wonder if there'll be any gap in capabilities, like, in the in the spiky intelligence sense of Grok will be good at a particular thing, writing or what something that's a little bit more x native, Twitter native, news, social media, like, that's been the advantage there potentially. And then Cursor will be more data code driven and there'll actually be sort of a bifurcation in the models? Or will we just see a consolidation where both models wind up offering like basically the same spiky frontier as every other model? Anyway, excited to dig into that. Always love a new model launch. But we have our next guest in the waiting room. We have Will Mayer from Cult Holdings. Welcome to the show. How are doing, Will? [02:01:18] S7: I'm doing well. How are you, guys? [02:01:20] S1: Thank you so much for taking the time. [02:01:22] S0: Great to have on the show. [02:01:23] S1: Great to have you on the show. [02:01:23] S0: What what do what do we got in the background here? [02:01:25] S1: Oh, yeah. [02:01:26] S0: Is that real? [02:01:27] S7: That is real. Yeah. That's like various artifacts from the past. So [02:01:32] S3: Very cool. [02:01:33] S1: Webby Awards, I I think. The spring isn't that a Webby Award? [02:01:36] S7: That is a that is Webby [02:01:38] S1: Award. Congratulations. Thanks, Give us a little background. Give us a little bit of the journey. Introduce yourself for those who are watching who might not be familiar with your work.
02:01:38 · John Coogan, Will Mayer, Rodrigo Liang, Jordi Hays
[02:01:38] S1: Award. Congratulations. Thanks, Give us a little background. Give us a little bit of the journey. Introduce yourself for those who are watching who might not be familiar with your work. [02:01:46] S7: Yeah. Of course. I am Will Mayer. I'm the co founder and high priest at Cold Holdings. [02:01:51] S4: Mhmm. [02:01:51] S7: Background came from making skateboard films at a young age when I was, like, 14 for companies like Vans. Became deeply obsessed with brands and what they represented. [02:02:00] S1: Yeah. [02:02:01] S7: Moved from there into advertising, working with brands like Nike and Netflix, and then started working more and more with startups, incubating companies, and fell in love with cults and religions and believe that many of the best brands are some form of a religion. [02:02:15] S1: I remember remember early in Silicon Valley, was working on a company and people were saying like, oh, like, you don't want your product to have a cult like following. And I was looking at Cult of Mac, like the the website that tracks Mac. They they they refer to it as a cult. It's a great way to think about things. Obviously, some [02:02:35] S0: negative case against not wanting a cult? [02:02:38] S1: Oh, just that, like, you know, cults are bad. They often lead to, like, terrible outcomes in the literal sense. And also, you probably don't want, like, psychos following you. You want just like normal customers in reality. And that's what Apple wound up getting. They got a huge amount of just normal consumers, but they do have a cult like fan base.
02:02:38 · John Coogan, Jordi Hays, Will Mayer
[02:02:38] S1: Oh, just that, like, you know, cults are bad. They often lead to, like, terrible outcomes in the literal sense. And also, you probably don't want, like, psychos following you. You want just like normal customers in reality. And that's what Apple wound up getting. They got a huge amount of just normal consumers, but they do have a cult like fan base. [02:02:57] S0: Yeah. They needed they needed the cult to get them through to the truly hit consumer product. [02:03:02] S7: Yeah. I I mean, before the, like, nineteen seventies, the word cult was actually neutral. It just meant a new fringe group. There was a period in, like, the sixties and seventies people referred to as the fourth great awakening. It's like a huge boom in spirituality. Things like, Aum Shimmerichio, Children of God, but also brands like Blue Ribbon Sports, which became Nike or Apple Yeah. Yeah. From Jobs. In that period, the word cult went from being a neutral word to a negative, and conservatives started to use it to demarcate and delegitimize new movements. So today, sociologists mostly refer to cults as NRMs or new religious movements.
02:03:02 · Will Mayer, John Coogan
[02:03:02] S7: Yeah. I I mean, before the, like, nineteen seventies, the word cult was actually neutral. It just meant a new fringe group. There was a period in, like, the sixties and seventies people referred to as the fourth great awakening. It's like a huge boom in spirituality. Things like, Aum Shimmerichio, Children of God, but also brands like Blue Ribbon Sports, which became Nike or Apple Yeah. Yeah. From Jobs. In that period, the word cult went from being a neutral word to a negative, and conservatives started to use it to demarcate and delegitimize new movements. So today, sociologists mostly refer to cults as NRMs or new religious movements. [02:03:35] S1: Okay. Got it. Interesting. Yeah. But you're you're you're reclaiming it. You're taking it back. Talk to us about I mean, you have a couple different a couple different things going on in your world, but I'm interested particularly in in advertising video production. Like, what does it look like to work with you? How long are you on a particular project? The Polymarket ad went very viral. And I'm wondering, like, what does that process look like from start to finish? [02:03:59] S7: It really depends on the type of folks we work with. With Polymarket, we've been working with them since January Mhmm. In, like, a bunch of different capacities. Mhmm. The team and I have been working on strategy, a bunch of the brand work, and out of home stuff. [02:04:10] S1: Okay. [02:04:10] S7: That campaign came together in an insane timeline and was driven a lot in partnership with their internal team. [02:04:15] S1: Sure.