The Billboard Insider Podcast
00:29:48 · Jim Johnsen, Dave Westburg
[00:29:48] S1: story. Love love them. Love them. I just I just... To me, it it injects new blood into the business and Yes. Really reinvigorates the whole business when you can see people that, you know, start from nothing, bootstrap it, and and build it out the way they built it out. It's just super impressive. [00:30:03] S0: Another intriguing player. And, again, this is someone that decides to go whole hog in the business even though he had a job elsewhere. John at Kenjo Outdoor. He's an engineer working at a big company. He says, man, I wanna get in this out of home business, assembles a good team. And every... When I travel a lot, I'm stunned how many markets now. I look around, and I see great looking Ken Joe Outdoor signs. [00:30:28] S1: Yeah. Yeah. No. That's great. [00:30:30] S0: Jim, if you could change one thing about out of home, anything, what would you change?
00:30:30 · Dave Westburg, Jim Johnsen
[00:30:30] S0: Jim, if you could change one thing about out of home, anything, what would you change? [00:30:35] S1: If I could change one thing, Dave, it would be content. As an industry and as individual players in the industry, we we have the biggest megaphone in the world to be the agents of change. Yet instead, we just sell space. I I think it's unfortunate that we don't get more creative both with our commercial messages on behalf of our our clients and customers and advertisers and on behalf of nonprofits and and other things that... In the world that we'd like to change. We have a CRO. We have a CMO. We have a COO. What... You know, why don't we have a a chief content officer in every one of these decently sized outdoor companies or at least a chief content officer at the OUTFRONT level? Mhmm. Where are we on that? [00:31:22] S0: That's all for this week. Thanks for appearing on the show, Jim. [00:31:26] S1: Thank you, Dave. [00:31:27] S0: This podcast was edited by Lucas Jones and sponsored by the Ultimate Out of Home Sales Guide. Purchase your copy of the guide at billboardinsider.combackslashpublications. You can listen to episodes of the Billboard Insider Podcast by visiting billboardinsider.com or subscribing to the Billboard Insider Podcast at any of the usual podcast outlets. My email is Dave Westburg@BillboardInsider.com. I'd love to hear from you. Thanks for listening. I'll be [00:31:51] S1: back in [00:31:51] S0: a couple weeks.