Buyers and Builders
00:49:16 · Mikk
[00:49:16] S0: When things went wrong, can you maybe share what went wrong? Because maybe there are some, again, obvious things which people who are listening and what you do yourself as well on day to day basis when it comes to making those investment decisions, backing other independent searchers? Are some of the things you always bring out, like make sure you look at this or make sure you keep a way of doing this. What are some of the things you would like to bring out because based on your experience, again?
00:49:45 · Felix Jander
[00:49:45] S1: I can give you an even answer. So so the fund that I'm currently doing that is investing in roll ups. So when I talk to founders there, I often tell them try to iterate early with the market. So when you are in this ideation period, then you should start very early. Just take your phone in your hand and call the people in the market. Discuss with them openly be transparent be nice and it brings you to result way faster than doing like desk research and modeling for ten days or so yeah so pick up the phone do some cold calling and iterate fast in those first weeks and months. You should have a clear target, so don't make this ideation process too long. I've seen some teams that are ideating now for twelve months. Don't overdo it. Ideate, take your long list, but then also boil it down quickly, get two, three, four markets and then within ten, twelve weeks decide for one of those markets. Don't do it longer than that because at some point you just need to jump. Obviously you can always find something that could be better with another market or you can always find something that you should discuss still with aspiring partner but at some point you still need to jump and I think twelve weeks is a good time frame if you're doing it full term or full time. And after that when you start talking to investors I think many teams now underestimate the importance of pipeline so it's a different pitch also when you negotiate your terms with an investor. Let's take Avon. It's a very weak position if you tell them, Yeah we have one LOI, we spoke to some brokers and we might get a second one. But then there's no pipeline behind. What you want to show is, Look we reached out to 500 companies in the market, out of that 40% replied so far. Out of that we had so and so many on-site meetings and out of that we generated 20 companies where we have financials now. That's powerful because then you can tell your investor we can very clearly calculate with our conversions. This should result in 5 to 10,000,000 EBITDA within the next thirty six months. Yeah. And that's what you want to hear and what also gives you a strong position when it comes to negotiations. And many founders they have the feeling that yeah maybe one or two LOIs and I just call up some brokers and then I do fundraising and then I do my outreach. But I think that's the wrong order.
00:52:12 · Felix Jander, Mikk
Another advice is once you have funding the first month is purely M and A. So get lost in discussions where you talk about. I had one team that was talking about ERP system integration before we even had bought a company. Yeah? So I was like, look, guys. Can we please first buy five companies before we can... Before we integrate ERP systems? And and I I see where it's coming from. Yeah? Because everyone's talking about integration. So that's why I'm also emphasizing this point. Integration is important but the first six months is still M and A focused because you have to build that pipeline and you to build up momentum for the next years. For the first six months. And after that comes the integration part that we already discussed a lot a lot now. [00:52:58] S0: I have a long list of the title is on my on my notes lessons from Felix. And we don't gonna... We we are not gonna go through all of them. I just wanna cover them lessons [00:53:10] S1: from Mikk and Felix, otherwise a few. Number [00:53:14] S0: one is bring in experienced operators or advisers. Bring someone into the company who is in their forties or fifties. Can you talk more about this? [00:53:22] S1: Did I say that? Bring in someone who's 40 or 50? [00:53:25] S0: I think I took it from the maybe now this is a translation issue because I don't speak German, but I was listening as German version
00:53:25 · Mikk, Felix Jander
[00:53:25] S0: I think I took it from the maybe now this is a translation issue because I don't speak German, but I was listening as German version [00:53:32] S1: of you. Because I said don't bring them in. Because shall I say something about that? Yeah so because many people when they come to us they feel it's extremely important to have that industry guy that gray hair industry guy who is like 55 years of age and I feel it's not the right skill set for a founding team. You can have such a profile as an advisor. So meaning have a face to the market who also knows the market when you have a question when it comes to value creation or so. But I wouldn't take such a profile into the founding team even be it let's take the example of dentists yeah I wouldn't take a dentist into the founding team I would always take a dentist into your advisory board or maybe into your chief medical officer. You can make one of your first acquisitions founders or sellers you can make your chief medical officer and I think that's way more efficient than having that in the founding team. I would revise that statement if I really made it. And what was the other point again?
00:53:32 · Felix Jander, Mikk
[00:53:32] S1: of you. Because I said don't bring them in. Because shall I say something about that? Yeah so because many people when they come to us they feel it's extremely important to have that industry guy that gray hair industry guy who is like 55 years of age and I feel it's not the right skill set for a founding team. You can have such a profile as an advisor. So meaning have a face to the market who also knows the market when you have a question when it comes to value creation or so. But I wouldn't take such a profile into the founding team even be it let's take the example of dentists yeah I wouldn't take a dentist into the founding team I would always take a dentist into your advisory board or maybe into your chief medical officer. You can make one of your first acquisitions founders or sellers you can make your chief medical officer and I think that's way more efficient than having that in the founding team. I would revise that statement if I really made it. And what was the other point again? [00:54:41] S0: The other lesson? No. Know, I think where it come... Came from. I was listening your Fredrik's episode in German, then I was taking all the German German language translated it. Yeah. And it it maybe it was something Fredrik said, because there were another things. He has seen many operational situations. He brings stability and understands people management. These were the notes I've taking when listening to German version of one of the episodes.
00:54:41 · Mikk, Felix Jander
[00:54:41] S0: The other lesson? No. Know, I think where it come... Came from. I was listening your Fredrik's episode in German, then I was taking all the German German language translated it. Yeah. And it it maybe it was something Fredrik said, because there were another things. He has seen many operational situations. He brings stability and understands people management. These were the notes I've taking when listening to German version of one of the episodes. [00:55:07] S1: Yeah, maybe it was Fredrik. So I would say to the little different as I just said. So it's good to have that face to the market. It might help you in M and A. But also what you need to keep in mind, if it's someone who's known into markets, then people have an opinion about the person and that opinion might also be bad. Be careful to keep the dentist example. So if it's a dentist that is known in the market but everyone hates him then it probably doesn't help in M and A. So it's a twofold thing. Yeah? It it can play out well, but it also can be a negative impact. [00:55:42] S0: Very glad actually that I asked this. So you actually guys have different opinions. Felix, I I really enjoyed the conversation. Yeah. Me too. Fascinating story. I think it's important to mention what you're doing now. Maybe say it with your own