00:14:46 · S2
[00:14:46] S2: Well, I think it's... You know, if you look at so many of the generational founders and you hear this story time and time again, a lot of them are, like, very traumatized. Right? And I think what trauma does is it allows you to blunt certain emotions. So maybe it's like they... There are those feelings there, but they're just blunted and then you're not actually let go. And I think, you know, we... We're very early in our journey, but we've done so many, like, kind of periods of things that we didn't like doing or didn't give us energy. Right? And there was this balance where you kind of have to do a bunch of them initially. Right? But I think there is this scaling thing where someone... People get so used to doing whatever it takes to be successful, that whole, like, really intense David Goggins mindset that they just blunt how they're actually feeling towards the thing. Yeah. And they probably look back and they're like, you know, when that... When those feelings actually do come out, I think a lot of people realize that they weren't doing the thing that gave them energy Yeah. Which is like, you know, for a lot of people that is the thing that's more actualizing than, you know... I think there's so many, like, artists and and struggling musicians that are way, way happier than founders that are just in the grind on the thing that I love.
00:15:46 · Charlie Gearside, Adam Miller, S2
[00:15:46] S0: Yeah. And I suppose in saying that, I don't wanna minimize the grind because it's like, I think I'm... Eucalyptus got to a stage where, like, I was able to Yeah. Like, start thinking about these things. Yeah. And I think the grind is important, and you have to do everything, including stuff you don't wanna do at the start. But it's like... It... Yeah. It's a it's a good point. It's like, it definitely makes your life better if you stay in your, like, hitting Mhmm. [00:16:09] S1: Kitting zone. [00:16:10] S2: When you look back on on on the journey, what are, the the moments that, like, you light up about? Like, when you when you want to have grandkids, what moments will will you tell them about this journey? [00:16:20] S0: Yeah. I mean, there's been so many, like, pinch me moments that's I mean... But but the mundane ones for me, like, even our first office, we, you know, we're in the spriggy office and... Like, we have this view that you have to start at a shit office. And it always has to be a little bit shitter than what... How the company's going. And so we've had, what, three offices over time. The first one, like, exploded over, like, our CTO's head. It was a spooky office. Like, actual sewerage. For OHN's reasons, I can't... Cannot comment. [00:17:01] S1: That's, like, the most gnarly office I've heard. [00:17:05] S0: It was [00:17:05] S1: worse than Max and Nadine. [00:17:06] S0: Yeah, dude. It was crazy. And I I remember there was someone from Canada that was like, man, that'll, like, that'll, like, bond the team. And I'm like,
00:17:06 · Charlie Gearside, S2, Adam Miller
[00:17:06] S0: Yeah, dude. It was crazy. And I I remember there was someone from Canada that was like, man, that'll, like, that'll, like, bond the team. And I'm like, [00:17:14] S2: I don't know, man. Okay. [00:17:18] S0: And then... Yeah. So, like, moving through the offices was cool. And, like, we obviously did it on the smell of an oily rag every time. So, like, I'd be doing, like, shopping runs with Benny or Alexey, like, to IKEA on the weekend and, like, you know, lifting furniture upstairs, and we had their second offices in Haymarket. Did you guys ever go to that one? No. No. It was... Anyway, it was, like, vibey but also still kind of, like, shit. Yeah. And... How old would [00:17:44] S2: you rank this compared to your offices that you've seen? [00:17:47] S0: I can list somewhere between our, like, first and second. Nice. So, like, I mean, you guys obviously, like... There's some big things coming coming with kindling, so I'm sure you won't be long until you're at the top end on Boot Street. That's me. We'll see. Yeah. So, yeah, mundane things like that. And then I think about, like, even just dumb stuff, like, when Pilots started sponsoring the Cronulla Sharks. Mhmm. Because that was my, like, like, regular time going off. Yeah. It's like, oh, this is this is actually cool. This is super random, just, like, drinking beers at, like... The [00:18:21] S1: shark hunt. And
00:18:21 · Adam Miller, Charlie Gearside
[00:18:21] S1: shark hunt. And [00:18:23] S0: then... Yeah. So, like, moments like that. And then there's obviously, like, TV ads which are, like, super visible and, like, getting complaints for TV ads and... Yeah. So many different moments, but the ones that stand out are the ones that you're just like, oh, this is so random. Yeah. Like, can't believe we're here. [00:18:41] S1: Do you have... Can you pinpoint a scariest moment of Euc's history where things felt most existential for the company? Because I think something I've realized with founders is that there's so many of those moments where there's a lot of doubt and real things happen that are affecting the business. Was there any one significant moment that you remember and you were just like
00:18:41 · Adam Miller, Charlie Gearside
[00:18:41] S1: Do you have... Can you pinpoint a scariest moment of Euc's history where things felt most existential for the company? Because I think something I've realized with founders is that there's so many of those moments where there's a lot of doubt and real things happen that are affecting the business. Was there any one significant moment that you remember and you were just like [00:19:01] S0: Yeah. What's happening? There's probably two. I think one, it was so close to the start that it's almost like... It was like a a crash on the takeoff of the on the runway. It was when Stripe didn't... We weren't approved for Stripe. And we got taken off Stripe, like, maybe a month in because we were the the first, one of the first companies to charge for prescription medication in, like, a... In a legit way. And so all the big banks were just like, no. Haven't seen this before. You're done. You're done. And it took, like, Nikki at Blackbird, like, really using his contacts to sort of get us back there. But I just remember sitting sitting in, like, a room at that first office just like... We're just like, shit. This could be all over before we start. And then the other one is like, was a few years ago when we sort of, like, out of stock of these, like, GLP ones. Yeah. Well, you know, the partner pharmacies and we're like, holy shit. Like, maybe... This is, like, such a delicate, like, capital allocation inventory game, and it's happening at such a scale. This this thing could actually, like, sink the business. [00:20:12] S1: Mhmm.
00:20:12 · Adam Miller, S2, Charlie Gearside
[00:20:12] S1: Mhmm. [00:20:14] S2: I think what's interesting about all those moments is there's always a time lag. Because maybe, like, you raised money six months ago, and then you have to announce in six months, and then everyone's like, congratulations, but then something's on fire in the business. So there's always a lag between what the public knows about what's happening and versus what's actually happening. [00:20:30] S1: And some of those moments are also so mundane as well. Like, I think from the outside, you think there are these, like, big theoretical problems that could sink the business. But some of them are so, like, the banks aren't working. Stripe isn't working. Yeah. You know, the warehouse shipping facility isn't working. That's like the reality for a lot of start It's like just the rails of the real world economy. Yeah. [00:20:50] S0: I mean, the the... Probably for most startups, it's even more mundane than those examples, right, where it's like, our unit economics are like solid, but they're not amazing and they're not shit. [00:21:01] S2: Yeah. So we're sort of [00:21:02] S0: just gonna, like, die a slow dick. [00:21:04] S1: Yeah. Yeah. You you mentioned also Nikki helping out there. It's interesting because a lot of stories, like, with investors, they sort of don't get made public. Were were there any, like, investors or advisers that did anything sort of tremendous to help the company? Maybe not even investors, but someone that, like, really came to do something that was over and above what they had to do.