01:01:26 · Lulu Cheng Meservey, Ty Morse
If I'm attacking you, you would say she is attacking young entrepreneurs who are trying to make a run at creating something new in the media because she's on the side of the gatekeepers. And she doesn't want us to succeed. If you can convince people of that, now you have other pod podcasters and other young entrepreneurs being on your side, not necessarily because they care about you and your Saudi Bitcoin payment, but because you've reminded them about the thing you represent that is now under threat, that if you get hurt, all of them get hurt. It's a little bit human shield. It's a little bit, hey, if if they get me, they're going to get all of you too. So you better fight for me. But subtly. And so and so that can be wildly effective. [01:02:17] S0: It almost seems like the best example that I can think of where there's a specific thing that someone has done, and thus you can believe all the terrible things that you've heard about them. It's like, you went to Jeffrey Epstein's island. Thus, all the terrible things that I've ever heard about you align with that. Like, if you would do this one thing, then you must have been willing to do all those other things. [01:02:37] S1: Like your crave and your... Although that list is now so long that it sort of lost its potency. And like the optimal amount of being connected to Epstein is not zero. [01:02:48] S0: You want to be two connections. Yeah. You were in the know, but not directly connected.
01:02:48 · Ty Morse, Lulu Cheng Meservey
[01:02:48] S0: You want to be two connections. Yeah. You were in the know, but not directly connected. [01:02:54] S1: Yeah. You want to be like, who was it? Was it Jim Simons? You want to be like, he tried to get you and you said no. That's like, [01:03:01] S0: you have extreme moral [01:03:02] S1: character or lying on the ground. I think I think there's a quote from the Soviet Union, maybe during political upheaval that was like, we saw power just lying on the ground, and we picked it up. Or lying on the ground just for free, you know, if you get invited, and you don't go. So I don't know if that is the best example. But picture I don't want to give people a roadmap to ruining somebody's reputation. But if you have to fight, picture a piece of cloth, and it is very difficult to tear a piece of cloth with your bare hands. But if there's a nick in it, then the whole thing can tear open, right? Like when you see pro wrestlers You target [01:03:36] S0: that nick [01:03:36] S1: and it's little nick. Tear apart. Yeah. So, you know, tip for anyone who ever needs to rip their shirt off on camera, that's make sure you have the nick. [01:03:44] S0: When you think about building an aura, think building an aura is similar to you've done all these kind of steps that you talked about in this interview successfully over the course of many months or maybe even multiple years. And suddenly people will just default, you know, have this vision of who you are in their mind, and they will like auto support you or auto not want to support you. How do you actually build an aura for yourself?
01:03:44 · Ty Morse, Lulu Cheng Meservey
[01:03:44] S0: When you think about building an aura, think building an aura is similar to you've done all these kind of steps that you talked about in this interview successfully over the course of many months or maybe even multiple years. And suddenly people will just default, you know, have this vision of who you are in their mind, and they will like auto support you or auto not want to support you. How do you actually build an aura for yourself? [01:04:09] S1: I think that we do talk a little bit too much about aura. And there's a concept that I would like to bring back, that I would like to advocate for, which is the Roman concept of Auctoritas. It is a combination of authority and aura and influence and presence. It's more durable than just aura. Aura to me is connected to something evanescent and current that is happening right now. Aura today doesn't translate to aura tomorrow. It's sometimes tied to an event, but it's pretty fleeting. Whereas, auctoritas is you becoming the authority on something, domain or knowledge or something moral, where people look to you for something that is enduring. You also have a personal magnetism and presence, but that's not the real core of it. The core of it is what you stand for. And the delivery of it and your presence and your charisma, all of that is the plating or the preparation. But there has to be an iron core of what you stand for that is enduring and important. So I think we should reframe the quest for aura to a quest for auctoritas.