two & a half gamers
00:49:16 · Matej Lancaric, Darius Mora
[00:49:16] S2: Okay. Okay. Good. You'll be for after, right? So that's the beauty part of the whole app. [00:49:22] S0: In the end of the day, this is all quite simple. Just about volume of testing on the creatives and whoever can get there first wins. The copycat element is also huge. So like what a lot of us will do, like we'll watch, like every day we'll check the Facebook ads library and these tools for whatever was ran yesterday and then we'll see the best performing. We'll just recreate it and run it and do the same thing essentially. [00:49:49] S2: Yeah, that's what we discussed. [00:49:51] S0: These strategies are also not like there's no way to defend. [00:49:56] S2: Oh yeah, 100%. But that's what we discussed with the Chinese developers. You know, here's the brief. Just look at whatever all the competitors and other guys were running yesterday. Just do it today. Exactly normal business. Yeah, normal value business. Exactly. [00:50:13] S0: It just works really well. Like I remember at Reflectly, I would turn on 200 creatives in the morning. By noon, I would see that about 90% are underperforming, so I'd kill those. And then after lunch break, I'd have five to 10 creatives that are doing really well, put all of the budget behind it, go all in, and then you would find like one that lasts for months that are performing well. [00:50:35] S2: Yeah. So again, it's volume. It's just pure volume, nothing else. And you see like it's eleven seconds, all the different kind of images, exactly what the app does. Right? So nothing really that different.
00:50:35 · Matej Lancaric, Darius Mora, Felix Braberg, Jakub Remiar
[00:50:35] S2: Yeah. So again, it's volume. It's just pure volume, nothing else. And you see like it's eleven seconds, all the different kind of images, exactly what the app does. Right? So nothing really that different. [00:50:51] S0: It's so simple. [00:50:53] S2: Can [00:50:54] S3: delete the tab instead, Matej? [00:50:56] S2: Oh, so... Yeah. Sure. Let's say I asked if there is the the actual [00:51:03] S1: And this is very close to something like coming from Topgolf game. [00:51:07] S2: Oh, yeah, yeah, exactly. Look. Yeah. Hello. Oh, Jesus Christ. Okay. Let's see. Let's see what do we have here again. Oh, there's a... [00:51:18] S0: Oh, photo. [00:51:19] S2: Bring bigger old photos back to live share. Thank you. [00:51:22] S3: That's so loud. You're gonna have to mute that. [00:51:26] S2: What? [00:51:27] S3: I couldn't hear you.
00:51:27 · Felix Braberg, Matej Lancaric
[00:51:27] S3: I couldn't hear you. [00:51:28] S2: Really? I mean, I I just turned off the the whole... Anyway. Okay. So I would shut down this and then start actually sharing something else, which is the TikTok fun. Because this is where the whole kind of magic happens, not on Facebook or on like paid UA. Obviously it's the combination of both, but you usually start here. And like Darius said, you create hundreds of accounts and you start spamming them with videos and then suddenly you create like a very big snowball effect with kind of, let's call it organic traffic, but it's not organic. I mean, let's call it misattributed stuff and look, all of these videos, they would get thousands of views and hundreds of thousands of views. This guy had like 2,000,000 likes, so I'm pretty sure like it's very big amount of views. And imagine this, you create 10 different accounts and you start doing all of this. It's just insane. And in The US, suddenly you have so many organic installs coming from this, translates to the revenue right away because of all the payroll kind of tricks that we saw. I mean, it's perfect. And then this is just the baseline where you start. You have Instagram reels and you have also shorts. I mean, is way more powerful because you get way more views obviously, but still if you compound all of these together, perfect baseline. And then on top of this, you start running UA. I mean, where is the limit? Where is the limit?
00:53:07 · Darius Mora, Matej Lancaric, Felix Braberg
[00:53:07] S0: Yeah, the real special thing about TikTok, the organic discoverability is incredible because the algorithm is fundamentally different from Instagram. On Instagram, you can only get exposed to people who follow you most of the time. On TikTok, you could have zero followers. It's about the content. If you post it... I've seen accounts with zero followers. First video, bam, million views. [00:53:27] S2: Exactly. And you're fine. [00:53:30] S3: What percentage is Apple search ads usually of marketing spend? Must be really big in the app space, So [00:53:37] S0: I mean, I can't tell you a percentage for the industry. Apple search ads is the easiest to start with because you don't have to have creatives. You just put in the keyword and you're good to go. The thing is, it's very, very competitive because it's so easy to start with. So I'll see the cost per install will go like $30 for [00:53:56] S2: a fitness app, which makes no sense. Yeah, exactly.
00:53:56 · Matej Lancaric, Darius Mora
[00:53:56] S2: a fitness app, which makes no sense. Yeah, exactly. [00:54:00] S0: You're competing with Better Me and all these guys. So if you go like... I've seen some stuff where like we'll do like hyper niche apps based on a keyword that goes viral. So some of our strategy is I look at these trending keywords a couple of times a week and every once in a while I'll find a trend that's not a specific app, but some generic trend that went viral on TikTok. And then we'll quickly, like we'll build an MVP in a week. We'll put it up there. And then on top of it, I'll put search ads to make sure everybody who goes to look for it then gets the app. You rank number one in like three days. And then if the trend stays here, you're good to go and you're golden. Exactly. You might have seen like... Yeah, better me. You know, like a few weeks ago there was a trend with action figure stuff on ChatGPT, which you can do it for free. Just one guy saw the trend, built an app and he built the app in a couple of days and he did like 80 ks in profit that month just from doing it quickly enough, just a single day.
00:55:01 · Matej Lancaric
[00:55:01] S2: Yeah, easy. And then you have also the same thing here. Honestly, it's not exactly the same, but you have all these 300 ks views. Obviously this is not exactly the Remini app, but still funny enough. So all of the shorts, thousands of views, some of these, of course, not as big, but this is all you need. And if you have hundreds of these, as we discussed, I think with someone in one of our other episodes, you have hundreds of these like smaller and like mid sized kind of shorts, like suddenly you have thousands of installs and you haven't even run any types of UA. And you can automate this even now.