two & a half gamers
00:43:53 · Darius Mora, Jakub Remiar, Felix Braberg, Matej Lancaric
[00:43:53] S0: You could also just go on TikTok, open 10 accounts, post 10 times a day to each account. You're you're gonna make it. It just requires your work. [00:44:01] S1: Matej, you want to take the screen with you, or... I can, yeah. Can. I actually [00:44:06] S3: wanted to ask one last question. [00:44:07] S2: Are you... You are here? Sorry. [00:44:09] S3: I wanted to ask one question, actually. Use and ratings for these apps. Right? What's the story there? Like, because I overheard a conversation that you were having at one of our breakfasts, how you essentially don't even take the bad reviews or like there's a lot of tricks you guys do there. [00:44:27] S0: Well, we can report bad reviews that don't align with some of the guidelines. So it said the review has to talk about the app specifically or some stuff within the app. I'm trying to report all the ones that just like I have a bunch of bad comments that just say this is not free, so my claim is like this is not about the app, this is just... [00:44:49] S1: So shoot down one star reviews this way?
00:44:49 · Jakub Remiar, Darius Mora, Matej Lancaric
[00:44:49] S1: So shoot down one star reviews this way? [00:44:51] S0: Yeah, like so that's one way. But something that's happening, like the kind of standard in reviews was like, okay, when you have the wow moment in the app, like when you deliver value, you show the review prompt. And they were like, know what? Let's move it. Let's show it right after the paywall, after the onboarding, before they even see the product because they just subscribed. Like they just want to get in there, so they'll click on whatever. And so that worked. And then like the reviews went up like next and the ratio of negative to positive stayed the same. So like, okay, our volume rate. And then we're like, wait a second, let's even put it before the paywall. So not just subscribers, but everybody fucking sees their review prompt. And Apple doesn't mind apparently. And we're like, now we have review prompts in the onboarding. [00:45:31] S1: You also tried review filtering of like two buttons, like five star and four stars? It's like four star goes to feedback, five star go to store and stuff like that. [00:45:38] S0: No, Apple doesn't like that because that's like manipulation. [00:45:41] S1: You like to do that all the [00:45:42] S2: time here at the industry. You know, you incentivize the five star rating and it's fine. You need to take it down before you are considered for featuring by Google or Apple, but then you can bring it back.
00:45:42 · Matej Lancaric, Darius Mora, Jakub Remiar
[00:45:42] S2: time here at the industry. You know, you incentivize the five star rating and it's fine. You need to take it down before you are considered for featuring by Google or Apple, but then you can bring it back. [00:45:54] S0: Yeah. I mean, one thing is prompt them with a screen that kind of shows them like, Oh, we're a small indie dev team. Here's a picture of two people that are So we beg for review. And then we use emotional manipulation to get the good reviews. That sometimes works. There is another strategy of some... And I don't know how this actually well works, something we've been trying. So there's the website appadvice.com and they have apps gone free portion of the website. So every day they feature a couple of apps and then you make a deal with them. So you make the app free for a day and they'll feature you. And we did it one of our fitness apps and we got 10,000 installs in a day. So you don't get the revenue because it's free, but we obviously forced the revenue prompt down their throat. And so we got a couple of 105 star reviews. I'm still waiting to see, and this was a few weeks ago, so I'm still waiting to see how the Apple red flag algorithm, if they'll flag some of it or remove it. But so far it seems like we got a shit ton of five reviews and they're staying there. And they're all in The US. This is one way to like, you spike up, sacrifice one day of revenue for a couple of 105 reviews, that's worth it. [00:47:05] S2: That's worth it. Yeah. For sure. [00:47:07] S1: Interesting. Felix? So anything else you want to No. For me to share?
00:47:07 · Jakub Remiar, Felix Braberg, Matej Lancaric
[00:47:07] S1: Interesting. Felix? So anything else you want to No. For me to share? [00:47:12] S3: That's pretty much it. Let's Yeah. Yeah. Let's get on to UA and see how these guys are getting their users. [00:47:18] S2: Sure. I mean [00:47:20] S1: It got me really curious. I mean, in gaming, all the all the latest UA rave is AI stuff, basically. [00:47:29] S2: I mean, we're gonna talk on Remiar. So it's very... It's exactly the same. I mean, look. Look, so if you go [00:47:34] S1: to AI app, but I mean like...
00:47:34 · Jakub Remiar, Matej Lancaric, Felix Braberg
[00:47:34] S1: to AI app, but I mean like... [00:47:36] S2: Yeah, but still. Also again, as I said, like this is not everything that we see. It's like, this is the paid UA stuff, right? Nothing else than TikTok and Facebook and a little bit of Google, but it's like majority of the apps, how it works is you make all the money on iOS. On Android, doesn't really matter. In percent revenue, US. IOS, thank you very much. What UA options you have? Facebook, TikTok, and if you are savvy enough, Integral, Applavin and all the ad networks, but in AppSpace, people don't really know unless they have some gaming experience before they don't really know Applavin is actually suitable for apps, but I know some of the companies already kind of going in that direction. But again, we can check all the different creatives and what exactly they are running, but then this is not exactly the whole story and I'm going to show you afterwards what the actual whole story is. Exactly what we talked about. Like it's... That... That's it. I mean, you don't really need anything else. You don't really need anything else. Use AI for all this. Try it, Corinne. Thank you very much. It says basically everything, right? What is the old app about? I want to say game, but this is app. You... Jesus Christ. Sorry. Do I still have the sound on or no? [00:49:15] S3: No, no. Off. [00:49:16] S2: Okay. Okay. Good. You'll be for after, right? So that's the beauty part of the whole app.
00:49:16 · Matej Lancaric, Darius Mora
[00:49:16] S2: Okay. Okay. Good. You'll be for after, right? So that's the beauty part of the whole app. [00:49:22] S0: In the end of the day, this is all quite simple. Just about volume of testing on the creatives and whoever can get there first wins. The copycat element is also huge. So like what a lot of us will do, like we'll watch, like every day we'll check the Facebook ads library and these tools for whatever was ran yesterday and then we'll see the best performing. We'll just recreate it and run it and do the same thing essentially. [00:49:49] S2: Yeah, that's what we discussed. [00:49:51] S0: These strategies are also not like there's no way to defend. [00:49:56] S2: Oh yeah, 100%. But that's what we discussed with the Chinese developers. You know, here's the brief. Just look at whatever all the competitors and other guys were running yesterday. Just do it today. Exactly normal business. Yeah, normal value business. Exactly. [00:50:13] S0: It just works really well. Like I remember at Reflectly, I would turn on 200 creatives in the morning. By noon, I would see that about 90% are underperforming, so I'd kill those. And then after lunch break, I'd have five to 10 creatives that are doing really well, put all of the budget behind it, go all in, and then you would find like one that lasts for months that are performing well. [00:50:35] S2: Yeah. So again, it's volume. It's just pure volume, nothing else. And you see like it's eleven seconds, all the different kind of images, exactly what the app does. Right? So nothing really that different.