two & a half gamers
00:00:00 · Darius Mora, Jakub Remiar, Matej Lancaric, Felix Braberg
[00:00:00] S0: Yeah. Yeah. Because I mean, you know, like, I think most of the apps, like, on on iOS in The US, most of the apps with a conversion rate of about 3% from installed to paying subscriber On average, also a lot of fluctuations, but average, let's say, to generalize, 3%, at least 3% up to like 5% for some of the better apps. And so we can move from 5% to 6% conversion rate, keeping the price point high and add like a weekly compounding like you're after the races. [00:00:30] S1: Woah. Doubling the conversion. That's unheard of. [00:00:42] S2: Sky. We're the two and a half gamers, the midnight crew, talking UA adverts and game design too. Matej, Felix, Jakub bringing the insight. We're rocking those vibes till the early daylight. Matej, you aim as your eyes on the prize, tracking data through the cyberspace skies. Felix stacks dollars like a wizard in disguise. Jakub's craft a rels up to the highs. Two and a half gamers talking smack, slow hockey stick, got your back. Ads are beautiful, they light the way. Click it fast, don't delay. I don't think that's doable this day, but it's fine. [00:01:29] S3: Hello. Welcome back to another excellent two and a half gamers podcast episode where you can stay two and a half steps ahead of the gaming industry. Today, after a very well received first episode on Genesis in our app, in our new segment where we cover a couple of app companies, we're doing part two. And today we'll be covering probably the largest app company in the world, Bending Spoons.
00:01:29 · Felix Braberg, Matej Lancaric, Jakub Remiar, Darius Mora
[00:01:29] S3: Hello. Welcome back to another excellent two and a half gamers podcast episode where you can stay two and a half steps ahead of the gaming industry. Today, after a very well received first episode on Genesis in our app, in our new segment where we cover a couple of app companies, we're doing part two. And today we'll be covering probably the largest app company in the world, Bending Spoons. [00:01:56] S2: Allegedly, allegedly. We don't know about Rounds because they have 10,000,000 accounts, so it's hard to say, but yeah. [00:02:02] S1: But one of the biggest definitely. [00:02:04] S2: Yeah, absolutely. [00:02:04] S3: And to help us get the facts right on this really unique company, we are joined by a special guest. You want to introduce Thank yourself, [00:02:16] S0: you, Felix. It's great to be here. My name is Darius. I've been in the app industry for about a decade now And I'm super excited to jump in and we all in the app space, we look at Bending Spoons and it's like one of the ultimate steps. If you want to manage hundreds of employees, that is a good way to go. And yeah, I'm excited to dive in. [00:02:39] S2: Nice. [00:02:40] S3: And you've been working in a lot of apps as well, right? That are kind of competing with Bending Spoons, correct?
00:02:40 · Felix Braberg, Darius Mora, Jakub Remiar, Matej Lancaric
[00:02:40] S3: And you've been working in a lot of apps as well, right? That are kind of competing with Bending Spoons, correct? [00:02:46] S0: Yeah, I think, well, in the app space, there's a few categories that just print money, so we all go into the same categories. We end up all working in the same apps essentially. But yeah, I started with an AI language learning company about ten years ago, way before AI was anything similar That to what crazy I cool. Yeah. And actually, as a funny antidote, it took us three years to build that product and it still wasn't technically completely finished and proficient. And a few months ago, we got together with my co founders and we built the whole thing in one weekend using ChatGePTC. So that's the advance of technology that happened in the last few [00:03:21] S1: So you were going for like an LLM style of an app or a different approach? [00:03:27] S0: We were trying a lot of different approaches, but LLM wasn't in the state that it is Okay, [00:03:32] S1: okay. Yeah, just curious, like, why this transition happened, as you said? [00:03:36] S0: Also, that would be a good question for Technology. My [00:03:39] S2: Technology. The Jakub technology happened in like the ten years ago and now, so I guess.
00:03:39 · Matej Lancaric, Darius Mora, Felix Braberg
[00:03:39] S2: Technology. The Jakub technology happened in like the ten years ago and now, so I guess. [00:03:46] S0: There are more intelligent people on my team to answer those questions. Yeah, so that was the first And then I was the first employee at Reflectly, which was the first AI journaling company. We built the journaling category scaled to about 20,000,000 users. We acquired 12 companies in the first three years that I was there. During hyper growth phase, we're getting 10,000 installs per day with four people in the company, which was insane. I've never seen that before. And then, yeah, I exited that part and then became a hippie, went to travel the world, got bored, came back to Europe and now opened a new App Studio. Now I'm doing what Bending Spoons is doing. [00:04:25] S2: Good. Okay, perfect. [00:04:26] S3: Yeah, so exactly like that. So what we're going cover today, we're going to have a look at Bending Spoons portfolio, kind of how they do business and also break down how they do UA. A little bit about Bending Spoons first. [00:04:38] S2: But before we do that, my name is Matej Lancaric. [00:04:42] S3: I'm Felix Braberg. And we are your hosts. [00:04:47] S2: I fucked up. You fucked it up. Fucked it up. Okay. Anyway, yes. Can always be your home. Yeah, know. I know. But we are your hosts. So thank you very much. And funnily enough, Darius is from Slovakia. Now is outnumbered again. Now it's it's even more. Okay. Bending Spoons. Jokes aside, let's dive into Bending Spoons. It's interesting, sorry.
00:04:47 · Matej Lancaric, Felix Braberg, Darius Mora
[00:04:47] S2: I fucked up. You fucked it up. Fucked it up. Okay. Anyway, yes. Can always be your home. Yeah, know. I know. But we are your hosts. So thank you very much. And funnily enough, Darius is from Slovakia. Now is outnumbered again. Now it's it's even more. Okay. Bending Spoons. Jokes aside, let's dive into Bending Spoons. It's interesting, sorry. [00:05:13] S3: Sure. So a little background on Bending Spoons. So Bending Spoons was founded in 2013 by six co founders after a failed app startup. So... [00:05:23] S2: You know where? It was in Copenhagen. Copenhagen. Nice. [00:05:27] S3: Yeah. Everyone loves Copenhagen. That's from Slovakia. It's like, yeah, it's like your guys' Mecca. [00:05:32] S0: I've lived in Copenhagen myself. I loved it. [00:05:38] S2: Hello everybody. Thanks for joining this episode. Our sponsor, FastSpring, has delivered D2C at scale for over twenty years. They power top mobile publishers around the world and are reliably fast growing, profitable, and very financially secure. So FastSpring isn't just figuring out D2C on the heels of the recent VC investment. Their developer first platform and deep gaming and payment expertise have helped democratize global commerce for over two decades. There's no drama D2C partner. The real world experience scale fast. Spring is a partner that you can trust with your players. Quickly launch a new web store, replace an existing D2C vendor or just add redundant D2C vendor at fastspring.gg. Thank you very much guys for sponsoring this episode. Now let's get back to the content. Bye bye.
00:05:38 · Matej Lancaric, Felix Braberg
[00:05:38] S2: Hello everybody. Thanks for joining this episode. Our sponsor, FastSpring, has delivered D2C at scale for over twenty years. They power top mobile publishers around the world and are reliably fast growing, profitable, and very financially secure. So FastSpring isn't just figuring out D2C on the heels of the recent VC investment. Their developer first platform and deep gaming and payment expertise have helped democratize global commerce for over two decades. There's no drama D2C partner. The real world experience scale fast. Spring is a partner that you can trust with your players. Quickly launch a new web store, replace an existing D2C vendor or just add redundant D2C vendor at fastspring.gg. Thank you very much guys for sponsoring this episode. Now let's get back to the content. Bye bye. [00:06:40] S3: So Bending Spoons founding story is a little unique because they had no money. So the six co founders made an agreement that they all would look for jobs and whoever got the highest paying job would pay for rent and food for all the others while they worked on the business. So the one who got the highest paying job was CEO Luca Ferrari. Great name by the way. [00:07:04] S2: He joined McKinsey. [00:07:06] S3: Exactly. Yeah. He joined McKinsey where he worked for sixteen months while the other founders developed simple apps for the app stores. They had some moderate success, but no breakthrough success.