· David Senra, Ronnie Fieg, S2
[00:00:00] S0: That's how you know he listens to the show. [00:00:00] S1: The episode was about simplicity. [00:00:00] S0: Oh, yeah, how Steve Jobs kept things simple. [00:00:00] S1: Correct. [00:00:00] S0: That's for my other podcast, "Founders." I think it's episode 349 or 350. [00:00:00] S1: Okay. [00:00:00] S0: Somebody look that up. See if I'm right. We'll get the episode number. [00:00:00] S1: That would be pretty remarkable, actually. But it's similar to when Steve Jobs got into music. It's like, what the fuck is Apple doing getting into music, right? And I'm sure it raised a lot of eyebrows. But for him to take on that initiative, and he had shareholders and had a lot more pressure than I did from the financial standpoint. [00:00:00] S2: 349. [00:00:00] S0: 349. [00:00:00] S1: Wow. What are you up to now on "Founders?" [00:00:00] S0: 432? Where's Ian? He published it for me yesterday. 435, something like that. [00:00:00] S1: Holy shit. [00:00:00] S0: Yeah. I end every one, I'm like, 435 down, 1,000 to go, and 1,000 never ends. Because people are like, "Oh, you're going to do 1,435?" It's like, no, I'm going to do this until I'm dying. [00:00:00] S1: It's actually incredible, man. [00:00:00] S0: Yeah. [00:00:00] S1: It's really incredible, because I go through my workout and you're just fucking wow.
· Ronnie Fieg, David Senra, S2
[00:00:00] S1: It's really incredible, because I go through my workout and you're just fucking wow. [00:00:00] S0: Dude, I'm walking to dinner last night. The crazy thing is, you know Michael Ovitz? Every time I come to New York, I text him, because I care a lot about him. First, I looked up to him before I even knew who he was. I was making episodes on him, and we become friends, and he's just a fucking wild man. I think he's 82. He's still fucking crazy, and dinners with him are absolutely insane. I'll tell you off camera what happened last night. I'm walking to dinner, and some dude literally taps me on the shoulder, and he's listening to Larry Gagosian, 325. See if I'm right about that for me. [00:00:00] S1: Ooh, fucking whiskey over here. [00:00:00] S0: Yeah, and he's like, "Dude," he goes, "I'm in fucking sales." And he goes, "I listen to this to hype me up over and over again." Because essentially, Larry Gagosian built a billion-dollar empire with a phone. [00:00:00] S1: Wow. [00:00:00] S0: He's a salesperson. [00:00:00] S2: 325. [00:00:00] S0: Boom, 325. [00:00:00] S1: Look at that. [00:00:00] S0: But I do the same thing. I'll go back and listen to him because it reinforces the lessons and hypes me up. But anyways. [00:00:00] S1: What does that do for you? It hypes you up?
· Ronnie Fieg, David Senra
[00:00:00] S1: What does that do for you? It hypes you up? [00:00:00] S0: I really think, so the reason I brought up Balenciaga earlier, the reason I think me and you would get along is I'm doing it for, I have soul in the game. First of all, I think podcasting is a miracle. I think what we talked about before we started recording, that any subject in the world that you want to listen to, you will find somebody who's gone deeper than any college course in existence. [00:00:00] S1: It's incredible. [00:00:00] S0: And anything you want to learn, you can learn on demand for free while your eyes are busy. [00:00:00] S1: In this format, too, which is incredible.
· David Senra
[00:00:00] S0: I thought it was remarkable when I discovered it in 2010. I still think it's a fucking miracle to this day. And so what I would say is, it's like, I make the podcast that I want to listen to, and then I think there's a real... So there's a bad part to this, and I'm going to ramble a little bit. But my mom was fundamentalist Christian, so I was forced to go to church every Sunday, right? It was in the South. And unfortunately, this took a bad turn. She wound up having breast cancer, and she tried to initially pray the cancer away. That's how fucking extreme it was. And it took me two years to convince her to go to an oncologist. I don't want to start fucking crying now, but to the point where I'd had to drive, she was so stubborn in her religious views, I'd had to drive from Miami where I was living to Orlando where she was living every time she had an oncologist appointment. If I didn't show up and I didn't drive her, she wouldn't go. And she wound up dying a fucking horrific death, so I obviously don't want to get into that now. But what I would say is the benefit of growing up in church, and I didn't realize this until you see this on "Founders," I kind of have this Southern preacher thing because I'm very fucking, I consider myself an evangelist. I'm not a journalist. I'm an evangelist for entrepreneurship. And so the way I think about everything that we're doing is just like, man, the reason that religions or cult-like followings or brands thrive is because of repetition over time, over and over and over again. So for me, it's like, listen to episode 349. I read the book, I recorded it, I edited it, I listened to it before it came out, and I published it. And I bet you I go back there and I still forget some of that shit. So I will go back and I think that people overestimate. We forget that we forget. We forget that we forget. And I think going back to great designs in the book, great books that you freaking read, great podcasts, great movies. I've seen "Godfather II," I don't know, 15 times. I still learn stuff. I've gone through every single episode of "Game of Thrones," I don't know, 10 times. I still take notes on it. And so that's what it does for me. It just reinforces these lessons and gives me energy.
· David Senra, Ronnie Fieg
And then inevitably, you're going to run into some today, maybe not today, maybe not tomorrow, but definitely next month, two months, you're going to run into some fucking problem in your business, and you're going to be like, "Man, I need another set of eyes on this." Or like, "Oh," then you remember, "Oh, this is what Steve Jobs, this is how he kept it simple." [00:00:00] S1: Right. [00:00:00] S0: "This is what he did." [00:00:00] S1: Right. And I'll definitely apply some of that stuff. But let me tell you something, folks. For everyone who's listening right now- If you can create content that you can then go back to to hype yourself up, you fucking made it in life. So, congratulations to you for that. [00:00:00] S0: So, we have another podcaster, because I'm also obsessed with other podcasters, so Jackson Dahl is off camera. And there's actually a funny... Can you pull up the tweet between me, you, and Sam Hinkie about this? And so, I spend a lot of time with other podcasters. I think Jackson's one of the most talented people. We talk a lot about the business, and other podcasters will come in and shadow what we're doing because we're trying to operate at the very highest levels here. But there's a tweet exchange between Jackson and my friend Sam Hinkie. Sam is talking about me because I was talking about when I listen to... I listen to every episode before it goes out. [00:00:00] S1: Yeah.
· Ronnie Fieg, David Senra
[00:00:00] S1: Yeah. [00:00:00] S0: And sometimes I find myself laughing at stuff that happens. So, Sam Hinkie responds to this tweet where I'm talking about laughing, and he goes, "Good luck competing with a maniac that cracks himself up while recording his solo podcast, which he remembers because he loves listening to his solo podcast." [00:00:00] S1: Oh, dude. [00:00:00] S0: And Jackson, who's sitting off camera here, goes, this is July 22nd, 2025. He goes, "He once told me he just loves podcasts so much, but there's simply not many great ones, so the rational conclusion is that he usually finds himself listening to his own episodes again." [00:00:00] S1: Yo, if you're listening to yourself as first option, that's crazy. But you know what? [00:00:00] S0: But again, what are you doing? You're telling. [00:00:00] S1: Making it for yourself. That's incredible. [00:00:00] S0: It's the same thing. [00:00:00] S1: I think you might be the only one. But I love that. [00:00:00] S0: Let's go back to before I interrupted and started rambling to you were talking about Steve Jobs of music. [00:00:00] S1: I want to touch on Ivy because- [00:00:00] S0: Okay, go for it [00:00:00] S1: ... you asked me about Ivy, and I want to just go back to that for a second. So, three or four years ago, I spent a season in Miami, and I got introduced to Wayne Boich. Wayne is the founder of Reserve. [00:00:00] S0: Oh, yeah.