01:55:47 · John Coogan, Derek Blasberg
[01:55:47] S1: Yeah. But the inspiration is still with the with the designer. [01:55:51] S4: And I also think a lot of designers now will sometimes... And I don't know if this will be ultimately beneficial to the creative process. And this is something that a... You could have a designer on here to argue with you about. But, like, let's say, if I'm a fashion designer and I'm inspired by, you know, Silicon Valley, JFK in the '19 Like you... Sometimes you could import all this stuff in Yeah. Into whatever open AI or Yeah. Program Yeah. Help [01:56:17] S1: We've seen some odd odd dynamics playing out in the in the car world where there's there's one Lamborghini that people are speculating like might have been designed with AI and and they think it doesn't... [01:56:28] S4: That the little one that Marc Newson one? [01:56:30] S1: No. No. No. So so that is Ferrari. Right. And that is very clearly not designed with AI. And when it came out, everyone was making AI versions of that car and [01:56:40] S4: said Okay.
01:56:40 · Derek Blasberg, John Coogan, Jordi Hays
[01:56:40] S4: said Okay. [01:56:41] S1: Maybe we that's... Should have just done this and it looked like the most generic Ferrari Yeah. Possible and that was what people expected and then the car came out and was clearly designed with... Mark had been working on that design going back with Ford for like twenty years Yeah. Three years or something. So it clearly was not an AI inspired design. But a lot of people were like, no, I want the AI version. But then it seems like another company might have actually given them the AI version and they had organ rejection when they did get that because it wasn't bold enough. And so the the taste can be so so so odd that people can be longing for something that doesn't break the rules too much, but they don't want the thing that actually is just the perfect middle average that the AI produced. And so they wind up in this... [01:57:21] S4: Frustrating for car manufacturers or Marc Newson that Yeah. Now using AI everyone can... [01:57:27] S1: Everyone thinks they're a designer... Everyone thinks they're an expert in everything now, for sure. For [01:57:32] S4: sure. Armchair experts. [01:57:34] S1: Yes. Yes. Thumb thumb based... [01:57:36] S0: Health of the... Let's call it coffee table books. Are aren't sales great? [01:57:43] S4: Oh, yeah. Do you know how much this book cost? How much? Like, a $150. I'm gonna give it to... Only brought one, so you two could fight over. [01:57:49] S0: Or you can fight over. [01:57:50] S1: Well, let's... Take it Tuesdays, Thursdays, Saturdays. [01:57:53] S0: Cut it down the middle and then...
01:57:53 · Jordi Hays, John Coogan, Derek Blasberg
[01:57:53] S0: Cut it down the middle and then... [01:57:54] S1: I mean, work and I will be taking it home. We'll alternate weekends. Okay?... Complicated. [01:58:00] S4: I definitely think... Yeah. And also tonight Yeah. This exhibit... I actually think that the value of building in person exhibitions that you that you have to go to to see Yeah. Will become more valuable in a an increasingly digitally... [01:58:18] S0: Yeah. There's so many... We've this this happens like multiple times a week now, where we have an idea to do something. And we just think like, well, like everyone's just gonna assume it's AI. And and it's like it's sad because like a lot of like cool things are not gonna get done now because people will just assume that it was AI. Like we even... What do mean? We had pretty... So we had... I'll give you an example. So we had pretty serious Halloween costumes on last week dressed as Warren Buffett and Charlie Munger. And if you missed it, I'll I'll show you I'll show you a picture. [01:58:54] S1: It was about four hours of prosthetic makeup starting at 6AM to 10AM. [01:58:57] S4: I thought you guys were [01:58:58] S1: You were dedicated. With 10 Hollywood makeup artists here doing [01:59:02] S0: This was us. [01:59:02] S1: The three of us. [01:59:03] S4: This was us. Wow. [01:59:04] S0: And so we sent videos before the show started This was my friends. [01:59:09] S1: Yeah. Strange. That's
01:59:09 · John Coogan, Jordi Hays, Derek Blasberg, Apoorva Mehta
[01:59:09] S1: Yeah. Strange. That's [01:59:10] S0: my And I would say at least half of our friends just said just said like they they responded like, This is hilarious. Like, that's funny. And then as soon as we went live, then they texted again and said [01:59:25] S1: I can't believe this oh, [01:59:26] S0: I thought this was AI, like that's you guys are completely insane. Oh, thought it was [01:59:29] S4: like a filter. [01:59:29] S0: Yeah. Yeah. They thought it [01:59:30] S1: was filter. On single video... [01:59:33] S0: And so going back to this like IRL thing, it's like we should probably do a live show [01:59:38] S1: Yeah. [01:59:39] S0: In the full... Oh, [01:59:40] S1: that's probably it. Halloween should be our live show. I think that's good. That's a really... [01:59:44] S0: Hot and sweaty in [01:59:45] S1: there? It's terrible. [01:59:46] S0: Oh, it's horrible. [01:59:46] S1: It's insane. [01:59:47] S0: It's horrible. It feels like you're... [01:59:49] S1: It feels like you're suffocating. Yeah. It feels like you're being buried alive. [01:59:52] S0: Yeah. It feels like you're in a submarine [01:59:53] S4: and a... I demand the live... [01:59:56] S1: You wanna come on the Halloween show? Come on the Halloween show. [01:59:59] S0: Or the April Fools show. We'll get [02:00:00] S1: you in full Richard Avedon makeup. [02:00:02] S4: Or maybe you should do this like seasonally. [02:00:04] S0: Yeah. Don't [02:00:06] S3: want to [02:00:06] S1: leave too many plans but we have more. [02:00:08] S0: We're... Like [02:00:09] S4: a turkey [02:00:10] S0: this month.
02:00:10 · Jordi Hays, John Coogan, Derek Blasberg, Alex Spiro
[02:00:10] S0: this month. [02:00:10] S1: Oh, turkey? [02:00:12] S4: We need Santa Claus, but also in the North America. Have we have [02:00:16] S1: to really... [02:00:16] S0: Turkey is insane. [02:00:19] S4: Is insane. Or maybe one of Donald Trump and pardon the Turkey. [02:00:22] S0: Oh, okay. But but isn't the isn't the isn't the the coffee table book industry like doing better than ever? [02:00:30] S4: I think anything you can touch is now becoming Yeah. Better. Yeah. I saw you guys have... [02:00:34] S1: Because you can't get an audiobook of that and you can't get the summary of that and you have to enjoy... The only way to enjoy it... Think no one wants the ChatGPT summary of that book. [02:00:42] S4: I also your coffee table experience. 100%. [02:00:45] S0: Yeah. Yeah. Is hard. Is hard. It's hard. Way to signal it's a way to signal too to your house guests that you're more sophisticated. [02:00:53] S4: You know who Richard Avedon is. I saw in your lobby that you have the Vanity Fair sports issue, [02:00:59] S0: and in that issue Yes. [02:01:00] S4: Came out a couple months ago, I wrote an article about how live sports... Yeah. You know, I'm I'm sure you guys have well... Yeah. It's been well documented here that the Lakers are sold for $12,500,000,000. Like, I think the the live sports industry has exploded because in a post COVID, post AI world Mhmm. Those in person experiences have become so much more [02:01:19] S2: Yeah.
02:01:19 · Alex Spiro, Derek Blasberg, John Coogan, Jordi Hays
[02:01:19] S2: Yeah. [02:01:19] S4: Viable and enriching. And not only for us who who, like, want to see people and be out, but also even to the point about the the costumes you guys did, like you guys... People are now going out because they want to take a picture of themselves. Mhmm. They're looking for content. [02:01:35] S1: Yeah. And you know it's real because you were there. [02:01:37] S2: It's all the [02:01:38] S1: dunk you saw. [02:01:38] S0: Yeah. Friday Friday night, I I was walking by someone and I overheard them say, I don't even want to go to this party. I just want to get a picture and then we'll leave. And and I was like, that's actually a good use of AI. Like, you really save yourself... No. [02:01:56] S4: But they're [02:01:56] S0: they're like, I wanna I don't wanna... Yeah, don't wanna fully LARP. [02:01:59] S1: Okay. [02:01:59] S0: I just wanna partially LARP. [02:02:01] S4: Yeah. Maybe that's another business, guys. Maybe the... [02:02:04] S1: Yeah. [02:02:05] S4: The be there. Arfing as a service. Yeah. [02:02:07] S0: Yeah. We'll send people there. [02:02:09] S1: Yeah. [02:02:09] S0: With a... Yeah. Get me up to speed on [02:02:12] S1: the golden age. You mentioned the golden age of of fashion photography. Like, what what years are we talking? What were the iconic moments? [02:02:19] S4: So probably post war was really great. [02:02:21] S1: Okay. It's the boom of magazines, so that's where people are consuming this? [02:02:26] S0: And also, this was a moment when you could really shift culture