Digital & Dirt
00:53:16 · Ian Dallimore, Monica Ellingson
[00:53:16] S0: Yeah. And, you know, in the auto space of NASCAR and F1 especially, like, you've seen a very complex sport where people just don't understand it other than just cars going around a track, as my friends put it. But I'm a I'm a big NASCAR fan, have been for a very long time, but watching that data then educate. So for you, last question, what excites you most about where sports technology is headed? [00:53:40] S1: I think, again, it it goes back to the the fact that we're bringing different media together and, you know, that you can, you know, watch a livestream, see live stats, you know, make it a a social experience and, you know, bringing that sense of community. And that's something that, you know, has always really interested me in terms of, you know, fans are no longer passive. Fan... Sports fans have always been communities or even families. And how do you bring that that sense of community and that social energy into the interactive experience, you know, while, you know, bringing the the live sport there, the data there, the the dialogue that's happening within the community. So I'm really curious to see, you know, how we pull it all together. So now it's like, I feel like that we know what's possible, you know, we can deliver it really quickly with AI, you know, but what is the what is the next phase of interactive sports viewership and engagement? How do we bring that sense of community? And so that's something I'm really interested in.
00:54:52 · Ian Dallimore, Monica Ellingson
[00:54:52] S0: Yeah, I love that. And what I love about what you guys are doing as we kind of wrap here, it's you're you're really kind of... You're not just doing technology for technology's sake. Like, you're truly storytelling the the fan experience, the user experience based on the apps and and all the work that you guys done. It's it truly is amazing. Like, it's some wizardry work, but I I really appreciate it. I enjoyed your your presentation on stage. So very grateful we got to go a little bit deeper with you and opening up your very complex mind, and the entire team behind it. So I'm very grateful grateful for for the the the the time time and and and and loved every aspect. And I'm excited to see what's next because I know you're not you're not stopping and you're not sleeping. So... [00:55:35] S1: I know. Stay tuned. I appreciate you having me. This has been great. [00:55:38] S0: Absolutely. Thank you, my friend. Thanks for listening to this episode of Digital & Dirt. Don't forget to subscribe and leave a review on Spotify or Apple podcasts. Follow us on social media for the latest updates, and stay tuned for our next episode.