00:24:03 · Ahmad Baitalmal, S0
[00:24:03] S7: really work in the field a little bit. Like, in the field. You think you have an idea for some new service or product, work in that field and get insight. That's something I got out of my Stanford experience. You maybe you have an idea of what's really valuable and useful as a product, but the best approach to creating value is first that you get insights into what the problem is. The reason Walti and I started working together is we met at the, the Model 3 production ramp, and we were customers of the systems that were there, manufacturing and logistics and material flow systems that were on the system, that were in production. We met there, and we experienced Ad[00:24:45] S0: This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's new. They can help you with practically anything on the web, like restoring a vintage motorcycle from a 50 page restoration block or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses, setup required, compatibility, availability varies 18 plus.
00:24:45 · S0, S1, S2
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00:26:11 · S2, S3, S9, S4, S5
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00:26:55 · Ahmad Baitalmal
[00:26:55] S7: Insight. We saw what the problem really is. People go, Hey, add more automation, add more technology here. Fine, okay. But the insight that we got that the fundamental problem that needed to be solved is moving the material Without you experiencing it firsthand, you'd miss it. You think, Oh, I'm going to work on warehouse robotics. You're going to build this nice articulated arm. It's going to look nice and neat and great. Are you really solving it? No. And the reason you're not solving it is because you lack the insight into what the fundamental problem is. For us, it was, Oh, the thing that would unlock manufacturing is to move the material efficiently without stopping in a very reliable, safe way. You move it in that way, figure out a way to do it, and it would unlock value for you in manufacturing. Without that insight, I think you would be on a long path. So my advice would be get immersed in the problem firsthand, and then try to come up with a solution. I'll give you another very practical example today. Everybody in the company today, everyone, almost no exception, has to work in the warehouse using our system, interacting with the warehouse operators at our customer site, everyone, even web developers, marketing, everybody has to do it. And the reason we did that is from my experience when I was at Tesla and building the software that I told you about, software for the GA-four 10. The way I built the software is I went to the line and I started working on the cars. I started putting bolts in and talking fasteners and the hood on the Model three, and I experienced what the operator was experiencing. What kind of software was needed? What did I need to finish my job properly? And then I built that software and that software infected everywhere that gets old. That is the insight that you need to get before you can say, oh, I'm going build a new manufacturing software. First, work as a user of that supposed system or product that you're trying to create. Get deep insight so you fundamentally understand what is the thing that you're trying to create, what is the value that you're trying to create. And then go, okay, I have enough insight that I know so much about this, I understand it at a basic fundamental level, now you can come up with the new value creation after that.
00:29:21 · Ahmad Baitalmal
I think that's the best advice I could give before somebody says, want to go and build hardware. There are many little tiny startups that have YouTube videos or videos that have amazing wonderful devices and you go, but what is it solving? Is it practical? Are you solving a problem? It's because they did the shortcut. They said, I'm going build something that looks cool. Great, go build it, but you're not really solving the thing. You need to go and immerse yourself, get insight. And that's why we have everybody here at the company work at the warehouse with our customers. So when they come and build a solution, they build it as a warehouse operator. They go, Oh, I'm a warehouse operator who happens to know how to build applications, how to build robotics, know, here's how I would build it for me. That's the best way to build products. I mean, if you
00:30:15 · Chris Walti
[00:30:15] S8: look across the tech spectrum, most companies and, you know, Andreessen's famous quote, software will basically eat the world, is very true. I think, you know, when you look at the economy, you realize that 85% of the economy or GDP is driven by physical industries, physical problems. 90% of the value in the tech economy has been created by mostly software. There's a huge discrepancy. So when we look at the problems yet to be solved that haven't really been touched by software, they all involve some sort of actuation or manipulation of the physical world. IOT, Internet of Things, has been around for a few decades, and that starts to solve some of the problems around hardware. It gives you signal back from the physical environment into some sort of grain or software. But ultimately the actuation of that requires people or something else. But when you think of robotics as applied to the physical world, that closes the loop. Like, I can build an actuator, a thing to move a physical item up, down, left, right. That's hardwired, and the combination of that actuation close in the loop along with the software capabilities that can be applied to it, there's a ton of potential there, right? This is the next frontier, the next several decades. You you look around you and you see, look at all the inefficiencies in the world. You look at how the trash is picked up, you look at how houses and buildings are constructed, you look at how telephone cable is laid, you look at how physical goods must be manufactured and there's a lot of opportunity for software applied to the physical world And that's why all of us here at Mytra, we're super passionate about software applied to the physical world, and that comes in the form of robotics. And that is a that is a hardware hardware company. The second reason why hardware is is perhaps more exciting today than it might have been a few decades ago, you know, when you think of hardware, you think of silicon, like making silicon chips. That was really, you know, most of the hardware opportunity, but companies like Tesla and SpaceX have come along and they said, look, these are very legacy industries. The script has been written for how to build automotive vehicles and what margins for for decades, and Tesla's coming in and saying, we're gonna do it differently.