Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast
00:24:06 · Adam Singer
[00:24:06] S0: You know, there's a... I don't know if you know this story, but when you were talking about, oh, the small business owner knows that this works. Right? The story of AdQuick is actually an interesting one because our founder was early at Instacart, and he found that the markets that they bought out of home in happened to be the ones that grew the fastest. And they were able to that. You know, show that those two things were connected. So there's so many technology companies where the genesis of the company is someone there had a problem that they just... They couldn't solve easily. It was just too hard, and they're like, wow. This should actually be a business. It's, like, such a such a common Silicon Valley, like, b to b startup idea. Someone was just annoyed by something. They're like, this could be done better. And it's interesting because it's the same observation at a, you know, venture backed, you know, Silicon Valley company as a small business because I think both those people do care about results. They're both they're both, you know, metrics oriented. They both have to focus on the bottom line. Their venture capitalists really care. It's kind of the antithesis of, you know, maybe some of the larger companies where it's more political and it's more vibe space Because if you're a start up, you have to grow. You need those results. If you're a small business, you also have to grow and need need those results. And so I I think there's something, you know, there's something to both of those stories.
00:25:22 · Barry Frey, Adam Singer
[00:25:22] S1: Yeah. You're absolutely right. And you could take the huge big businesses as long as they're showing some increase of two percentage points year on year, they've done their job. You know, you talk about solving problems. You know, people act, you could say that people act in one or two ways for something new or both ways. And it all comes down to these one or two opportunities. One is to ameliorate a problem or to move away from something negative, like you said, the other is to go to something positive. And every decision, every brand decision, every marketing, every sales decision comes down to those two elements. Can I gain something, by working with the out of home, or can I, you know, assuage my issues where I'm? I've got declining television rating points across cable, linear, and satellite? And and we solve all those problems. [00:26:16] S0: So, Barry, one more question I wanna ask you to end with, and I ask this to a lot of guests. And I think you... You've had such a, such a storied career. I think I'll have a good answer to this. What should young people either entering the media or marketing sector, what what should they do early in their career to stand out? What what are some words of wisdom you could give young people as they're entering the workforce?
00:26:16 · Adam Singer, Barry Frey
[00:26:16] S0: So, Barry, one more question I wanna ask you to end with, and I ask this to a lot of guests. And I think you... You've had such a, such a storied career. I think I'll have a good answer to this. What should young people either entering the media or marketing sector, what what should they do early in their career to stand out? What what are some words of wisdom you could give young people as they're entering the workforce? [00:26:41] S1: Yeah. I think one of the most important things is to be curious. Be a sponge. Ask questions. You're... Ideally, if you're starting out in your career, you've got experienced people around you. You've ideally got smart people around you. Learn from them. You know, we learn a lot more by listening as opposed to talking, and especially when you're starting out in your career, just absorb everything and and ask good questions. Think about what you're doing and and and ask it to the right people. And I think that is what will help propel careers by really understanding what's around you. And then the last thing I would say is take all that knowledge and then dream a little bit when you're on the train coming back from a commute, when you're, you know, waking up in the morning or going to bed. I've been working on this today. What if? Think about what if, and then think about being curious. I think those are the two guides that I would propose to young people starting out in the business.
00:26:41 · Barry Frey, Adam Singer
[00:26:41] S1: Yeah. I think one of the most important things is to be curious. Be a sponge. Ask questions. You're... Ideally, if you're starting out in your career, you've got experienced people around you. You've ideally got smart people around you. Learn from them. You know, we learn a lot more by listening as opposed to talking, and especially when you're starting out in your career, just absorb everything and and ask good questions. Think about what you're doing and and and ask it to the right people. And I think that is what will help propel careers by really understanding what's around you. And then the last thing I would say is take all that knowledge and then dream a little bit when you're on the train coming back from a commute, when you're, you know, waking up in the morning or going to bed. I've been working on this today. What if? Think about what if, and then think about being curious. I think those are the two guides that I would propose to young people starting out in the business. [00:27:33] S0: Awesome. I love that answer. Curiosity is super underrated. Don't don't let the world, like, strangle it and let you... Make you lose your your your curiosity and vibes. Barry, we'll put some links in the show description. But for people just listening, where should they go to connect with you and also the DPAA?
00:27:33 · Adam Singer, Barry Frey
[00:27:33] S0: Awesome. I love that answer. Curiosity is super underrated. Don't don't let the world, like, strangle it and let you... Make you lose your your your curiosity and vibes. Barry, we'll put some links in the show description. But for people just listening, where should they go to connect with you and also the DPAA? [00:27:53] S1: So dpaaglobal.com. And I would say that coming up, I'm gonna give you a little pitch here, we have got such an exciting day at the global DPAA video everywhere summit. We are going to have major CMOs from American Eagle, from Major League Soccer as we talked about events today. We're going to have the b to b head of marketing for Microsoft. We're gonna have so many other brands, and we're gonna have a a Barry Frey chat with a guy named Anthony Scaramucci, the mooch, and this is gonna happen two weeks before the very consequential election. We're also going to be announcing a very innovative, successful media owner named Byron Allen, who's gonna be on stage with me as well. And, we're gonna have some great, folks from our member brands on stage, Veradu, AdQuick, the big media owners, and others. And it's gonna be a a big day of which we're gonna talk about videos everywhere, including now outside the home, the power of video for brands and consumers, and the the power of out of home as we increasingly go digital. So dpaaglobal.com, you'll put some of that up there, and we encourage everybody to come to New York on October 13 at Pier 60 in Chelsea Piers.
00:27:53 · Barry Frey, Adam Singer
[00:27:53] S1: So dpaaglobal.com. And I would say that coming up, I'm gonna give you a little pitch here, we have got such an exciting day at the global DPAA video everywhere summit. We are going to have major CMOs from American Eagle, from Major League Soccer as we talked about events today. We're going to have the b to b head of marketing for Microsoft. We're gonna have so many other brands, and we're gonna have a a Barry Frey chat with a guy named Anthony Scaramucci, the mooch, and this is gonna happen two weeks before the very consequential election. We're also going to be announcing a very innovative, successful media owner named Byron Allen, who's gonna be on stage with me as well. And, we're gonna have some great, folks from our member brands on stage, Veradu, AdQuick, the big media owners, and others. And it's gonna be a a big day of which we're gonna talk about videos everywhere, including now outside the home, the power of video for brands and consumers, and the the power of out of home as we increasingly go digital. So dpaaglobal.com, you'll put some of that up there, and we encourage everybody to come to New York on October 13 at Pier 60 in Chelsea Piers. [00:29:14] S0: Awesome. Well, thank you for spending the time with me today, Barry. This was great, and we will see everyone next week for another episode.