03:18:50 · Jordi Hays, Reed Duchscher, John Coogan
[03:18:50] S1: that prediction there were there was sort of the the, the era in which a podcaster could get paid 50 to a $100,000,000 to, like, go exclusive. That kind of happened. There was the same thing happened in live streaming. Do you ever expect like, I I don't think both of those have, necessarily panned out that well for the platforms. Do you do you expect somebody to like try to run that playbook back again to like kick start a new network? Or do you think it's been learned enough times that it's not necessarily [03:19:22] S9: I don't know. It always kinda feels like someone has to continue to try to spend a $100,000,000 to create a competitor to Twitch or YouTube or TikTok. So I I don't think it'll be the last time. I do think someone else will come to the system and put up money to do some of these things. Mixer probably won't be the last like competitor to Twitch that fails. I would imagine someone else is gonna try and do it and they're gonna be able to raise a ton of money to try. But we've just seen time and time again that like even in the Twitch example, the community on Twitch is hard compete against. If you're a mixer, you could spend a $100,000,000 and still not even put a dent. Yeah. And like Kick is trying this right now. They're probably the newest one, which is like owned by Stake. And they've spent hundreds of millions of dollars on trying to figure out how to compete with Twitch and they just really haven't been able to like really crack any of the livestream [03:20:11] S0: has not gotten into livestreaming yet. [03:20:13] S9: That may happen.
03:20:13 · Reed Duchscher, John Coogan, Tyler, Jordi Hays
[03:20:13] S9: That may happen. [03:20:14] S0: Microsoft, Google, Amazon, all these companies have [03:20:18] S2: Mhmm. [03:20:18] S0: Plays in livestreaming but not NVIDIA. [03:20:21] S1: What What's your point of view on creator payouts on different platforms? Feels like, obviously, you would love for platforms like Instagram to do at scale creator payouts. We've had a debate on the show whether x payouts are good. And we ultimately got to a place where we think like creator payouts on x make the platform worse because the content is relatively easy to make. And if you just create this sort of like profit motive on the platform, it just floods the the platform with content that I wouldn't say the content is like better today than it was like five years ago Mhmm. Pre creator payouts. Whereas on YouTube, making great videos is really hard. And so you talked about it like there's if you can be in one of the top channels, you can make a great living doing it and that has a very positive effect and that more people can spend all their time, you know, creating content. But curious what your view is. [03:21:16] S9: Yeah. I think on X, like, they reward shit posting. Yeah. Like, in all the, like, Twitter meme accounts or X meme accounts. Like, if you start getting likes and retweets, like it just continues to go. And so like memes do really well or just shit posting does really well. On YouTube, it now like comes down to statistics. Like you need a good click through rate and a high retention or else [03:21:35] S0: Mhmm.
03:21:35 · John Coogan, Reed Duchscher
[03:21:35] S0: Mhmm. [03:21:36] S9: The YouTube is not gonna recommend your videos. So it's really hard. Like, it's impossible to shitpost on YouTube. You can like have a clickbait thumbnail, but if the video assets stinks [03:21:45] S0: That was the craziest thing. Mister Beast released that video. It was like, here's his video to like ten years in the future or something, and I think it flopped. Like, I think it it was [03:21:54] S9: It was only three minutes in length. Yeah. [03:21:55] S0: Yeah. It only three minutes in length. It just wasn't in the meta. And even though it's like, it was mind blowing thing and, you know, it's this moment, it's still just like the algorithm expects twenty minutes and a million dollars poured into the production. And so your your face video, you're just like, hey, to the camera video, even though it's novel, just doesn't break through in the same way. [03:22:12] S9: But but if x is ever gonna compete with YouTube, they have to monetize. Right? Like, they have to sell ads. Sure. So I I just I I don't know where they're kind of at in terms of like, do we need a video player? You guys obviously live stream on [03:22:24] S0: Yeah. Yeah.
03:22:24 · John Coogan, Reed Duchscher, Jordi Hays
[03:22:24] S0: Yeah. Yeah. [03:22:24] S9: On X. But it seems like they have to get to a point where they're monetizing or they're allowing creators to monetize their content. Or I just don't see why anyone that actually puts quality yeah. Quality into their content podcast or whatever would post it on x. Unless you're a podcast and you're already putting five ad reads in your video and AdSense is an afterthought and then you want more scale and distribution by x and you're already monetizing the video, that that I can see. But I just I just don't think if x really wants to compete with TikTok and and Instagram and YouTube that they cannot monetize their content. [03:23:00] S0: Yeah. [03:23:01] S1: How early how early are you signing creators today? Because it's I mean, you guys have a lot of leverage from all the talent that you've worked with, and just the track record. But at the same time, I'm sure that when somebody pops up and now that they get shown to a ton of people really quickly, they can go from zero to millions of views in no time. I'm sure it's like a highly competitive dynamic where in a perfect world, you're like, well, I'd like to let this person like create content for another like at least a few months, but if I don't, somebody else is gonna like jump in and sign this person. And then, you know, maybe it'll be hard to kind of like, you know, take over that relationship.
03:23:01 · Jordi Hays, Reed Duchscher
[03:23:01] S1: How early how early are you signing creators today? Because it's I mean, you guys have a lot of leverage from all the talent that you've worked with, and just the track record. But at the same time, I'm sure that when somebody pops up and now that they get shown to a ton of people really quickly, they can go from zero to millions of views in no time. I'm sure it's like a highly competitive dynamic where in a perfect world, you're like, well, I'd like to let this person like create content for another like at least a few months, but if I don't, somebody else is gonna like jump in and sign this person. And then, you know, maybe it'll be hard to kind of like, you know, take over that relationship. [03:23:38] S9: We're we're definitely never the first. I would say we're hopefully the last. Usually, everyone that we sign already has had like a manager, an agent, or like someone in play. You know, I think we come in with a little bit different value prop of, you know, we've done it so many times and kinda have the blueprint for like how do you get a creator to scale then how do you build businesses on top of them that have real enterprise value. So I would say we're we're a little later and we don't really represent that many people. So we're not like chasing, hey, what's hot and viral at the given moment? Although I pay attention to it and my screen time is incredibly high. [03:24:12] S1: And I
03:24:12 · Jordi Hays, Reed Duchscher, Luca Ferrari
[03:24:12] S1: And I [03:24:13] S9: don't think that'll ever change. But I'm just like, I keep an eye on people. I think like we have this whole system internally where we just have thousands of creators and we'll just keep an eye on them. Interesting. What are they doing? Are they It's hard to have like real longevity and it's really hard to stay creative over like years. [03:24:30] S5: Yeah. [03:24:30] S9: And so I I see a lot of creators like come and go into the system, they'll make a good video, they'll go viral, and it's really hard for them to back that up month over month over month. [03:24:39] S1: Yeah. Or they have like one bit that's hilarious for and there's also like creators like we there's this guy on on Instagram that we've been laughing at a lot lately. He makes these videos where I don't even know his I I forget the account name which just goes to It's tell you like like five point Yeah. Yeah. Like it's like, it's not a super valuable account, but he has this one joke that we just think is absolutely hilarious. And like there's there's probably nowhere for it to go. Like it's probably like he's getting like millions and millions of views Mhmm. With this one joke. Yeah. And then eventually it'll fade or something like that. But I mean, I think, yeah, not not all not all views are are created equally.