03:12:55 · Jordi Hays, Reed Duchscher, John Coogan
[03:12:55] S1: Have you tried to buy Twitch? [03:12:56] S9: Think that we would have to [03:12:59] S1: because I know, no, and I and I I know like it sounds crazy, but there's a world where you have all of the talent, like a lot of the most important talent on the platform. There's a lot of investors out there that if they would happily probably if you're like, hey, this is being under, you know, this underappreciated Amazon and we can turn it I don't know what what wasn't it like a billion dollar acquisition? Yep. Like, damn it. Like, that that feels like worth well more than that. [03:13:25] S0: The psychology of the $99.09 $9.09 is so funny. It's like, clearly, was some weird board fight. [03:13:31] S9: I just don't know why Amazon would sell it. Like, why would they part ways with it? It would only ultimately make them look bad if someone could come in and and actually operate this. So [03:13:40] S0: I don't know. Yeah. We yeah. [03:13:42] S9: We were joking about first in line.
03:13:42 · Reed Duchscher, John Coogan, Jordi Hays, Luca Ferrari
[03:13:42] S9: We were joking about first in line. [03:13:43] S0: But We we were joking about how we were praying for Andy Jassy to to get on Twitch because, obviously, he's a very buy the book. You know, he operates AWS. He's a very quantitative executive. But if you look at, like, Mark Zuckerberg, he's on Instagram. Mhmm. He's using the platform. And it's like, of course, Apple's keynote will be streamed on Apple TVs. Of course, Google's gonna do IO on YouTube. And yet Amazon hasn't really leaned into Twitch in that way of like, hey, maybe if we bring our executives here, it's always been like, it's a little bit too crazy. Like, that's a little party [03:14:17] S1: Yeah. [03:14:17] S0: And we're like a little bit more serious [03:14:19] S1: over here. [03:14:19] S9: You'd have to think like if you're gonna pay a billion dollars for the NBA rights Yeah. That you would have to allow Twitch streamers to go stream courtside whenever they want. [03:14:28] S5: Yes. [03:14:28] S9: Yes. They get full locker room access. Yeah. Like, you'd have to open up the app It'd cool. All those creators could benefit from Amazon owning the NBA rights, which ultimately, like, just keeps people in the system that can then watch the games or watch their favorite Twitch streamer backstage or whatever that stream ends up being.
03:14:28 · Reed Duchscher, John Coogan, Jordi Hays, John Tennant
[03:14:28] S9: Yes. They get full locker room access. Yeah. Like, you'd have to open up the app It'd cool. All those creators could benefit from Amazon owning the NBA rights, which ultimately, like, just keeps people in the system that can then watch the games or watch their favorite Twitch streamer backstage or whatever that stream ends up being. [03:14:44] S0: Who who knows? Just feels like it hasn't been fully integrated in any meaningful way, whereas with with YouTube is like front and center in so many of the different parts of the ecosystem with like v o three and the generative AI stuff, it flows right back. Yeah. And so [03:14:58] S1: What what's the best and stuff. What's the best platform to be a top creator on when you think about Twitch, YouTube, Instagram, TikTok? [03:15:08] S9: It's it's to me not even I it's not even a question. It's YouTube by far. [03:15:12] S1: Mhmm. [03:15:12] S9: Like, I I think just their alt monetization, their AdSense monetization, like, if if you're at the even in the top 10,000 channels on YouTube, you're making significant income. Mhmm. And I've said this for a long time, like we we kind of value a fan of just like relative time spent with that individual and people are spending a lot more time with individuals on YouTube than they are on TikTok. Yeah. You know, you'd have to watch I don't even know how many TikToks of a single person to get up to like a seventeen minute Mr. Beast video where the average person's consuming 70 to 80% of that video. [03:15:45] S4: Yeah. Yeah.
03:15:45 · John Tennant, John Coogan, Reed Duchscher, Tyler
[03:15:45] S4: Yeah. Yeah. [03:15:45] S0: Yeah. So Do you believe in this I like this exchange rate concept. Maybe it all just boils down to watch time. But I feel like it's it's 10 times harder to get like a live viewer than a video essay viewer. It's 10 times harder to get a video viewer than a shorts viewer. Maybe there's maybe there's like a chain of exchange rates through these things. [03:16:06] S9: Yeah. But you you can parlay it now on YouTube Yeah. Which is why I said YouTube because you can use YouTube Shorts as the discoverability mechanism For your [03:16:13] S2: long which is a [03:16:14] S9: lot easier to get someone in the door Yep. To then figure out what your content is to then create long form videos Mhmm. To now they're watching a twenty minute video and they're watching mid rolls and a unskippable ad. Yeah. And so I think YouTube has done such a masterful job of just like continuing to build the platform for amazing place for creators. [03:16:31] S0: Yeah. What do you think about this this idea that like YouTube just seems to be coalescing around the old TV formats like MrBeast, it feels like he landed on like, oh, it's about a twenty two minute video which is like exactly how long Mhmm. Like an episode of The Simpsons is in a thirty minute time slot. And then there will be around eight minutes of ads because that's just the ad load that TV discovered and some of those will be in in the video and some of those will be out of the video. But effectively, it just feels like humans landed on like, yeah, like half an hour slot.
03:16:31 · John Coogan, Reed Duchscher
[03:16:31] S0: Yeah. What do you think about this this idea that like YouTube just seems to be coalescing around the old TV formats like MrBeast, it feels like he landed on like, oh, it's about a twenty two minute video which is like exactly how long Mhmm. Like an episode of The Simpsons is in a thirty minute time slot. And then there will be around eight minutes of ads because that's just the ad load that TV discovered and some of those will be in in the video and some of those will be out of the video. But effectively, it just feels like humans landed on like, yeah, like half an hour slot. [03:17:03] S9: Yeah. I I think a a lot of it comes down to, yes, you can put multiple mid roll ads within a twenty two minute video Yeah. And so you can kind of just understand like how many mid rolls you can fit in a twenty two minute video. But TV watch time on YouTube is now I believe 11% of of watch time consumed on an actual, like, smart TV. [03:17:21] S0: Mhmm. [03:17:21] S9: And so YouTube also is feeding those those videos into a system. And and YouTubers have gotten smart. A lot of them have syndicated their videos on other platforms like an Amazon or a Tubi. And in those formats, usually you have to deliver a video that's like twenty to twenty five minutes in length. Mhmm. You can't distribute a ton of videos that are nine minutes onto Amazon or Tubi or some of these other places. And so I think just creators have gotten smarter Mhmm. Over the years of like playing to the how do I get high AdSense and how do I syndicate my content on other platforms.
03:17:21 · Reed Duchscher, John Coogan, Tyler
[03:17:21] S9: And so YouTube also is feeding those those videos into a system. And and YouTubers have gotten smart. A lot of them have syndicated their videos on other platforms like an Amazon or a Tubi. And in those formats, usually you have to deliver a video that's like twenty to twenty five minutes in length. Mhmm. You can't distribute a ton of videos that are nine minutes onto Amazon or Tubi or some of these other places. And so I think just creators have gotten smarter Mhmm. Over the years of like playing to the how do I get high AdSense and how do I syndicate my content on other platforms. [03:17:51] S0: Yeah. There's, like, these, one off ARB opportunities, I feel like, that happened. Like, for snap Snapchat was a was one for a while where the the creator monetization program was really good. I don't know if it still exists in the same, like, lucrative way, but there was a moment where it was like, if you have a backlog on YouTube, just go put it on on Snapchat because you're [03:18:08] S2: just making money. [03:18:08] S9: It still exists, but it you have to make native content. So the the ones that do well like David Dobre does really well on Snapchat, but he's making a 100 plus pieces of content a day. And then the the programmatic ads are just like slated. Yeah. He's he's posting a 100 times a day. So so it's like mean, there's a lot of creators that are doing this where it's just like spam posting your entire day. [03:18:28] S0: Okay. [03:18:28] S9: So you're you're essentially vlogging your entire day, you're filming it in ten to fifteen second increments.