02:10:03 · Sean Frank, John Coogan
[02:10:03] S6: Yeah. So it's like it's very inhuman in like the the way they talk or whatever, but like that's gonna be fixed. Like that's coming in two more model updates, I'm sure. And then and then it's like, yeah, all video will be fixed. [02:10:13] S1: What about using AI either to write deterministic scripts that can assemble hypercuts in different because if you have a picture of the wallet, a picture of a a person putting in their pocket, a person stepping out of a car, a person on a beach, you might want to sequence those one two three four, two one three four, two three two one four, and get every possible variation on the the those different video clips. Are you using AI? Do you already have a system for that? Is that already automated? Is there what's the future of that? [02:10:44] S6: Yeah. That's still very human in the loop. Right? So we have like, you know, two amazing editors who would do all the hyper cutting themselves. Okay. And now, they are using Hicks Field and just getting, you know, hundreds of more variations. Yeah. Going through those in the upcoming rooms. [02:10:56] S1: Got it. Got it. And they can probably even do some like style transfer and filtering on top of the raw footage that they have to like [02:11:01] S6: Yeah. And sometimes like, you know, it's a robot. It'll it'll make stupid decisions. Yeah. It's like it'll it'll go like, you know, wallet to something, you know, falling in the ocean. [02:11:08] S1: Like, what the hell are doing here? Yeah. It's just complete hallucination.
02:11:08 · John Coogan, Jordi Hays, Sean Frank
[02:11:08] S1: Like, what the hell are doing here? Yeah. It's just complete hallucination. [02:11:11] S0: Five point six people are reporting that it's it's working on video editing workflows now in a way that a lot of other models haven't. So Yeah. [02:11:19] S1: I wonder how that will actually play out because there's one world where you're just literally opening Premiere Pro and saying, like, move the mouse cursor and make the cut in the footage. And then there's another one where you're, like, editing the underlying file, and then you're watching it in Premiere Pro because most of these video apps, they sort of represent the file as, like, structure of folders or, you know, a bunch of JSON or something. So you you you can manipulate things multiple ways, but will be interesting to see where that where that goes even if it's just for, like, those the the the re reconfiguring sequences and whatnot. Are there any vibe coded ecommerce plugins or add ons or tools or software that have stuck out to you as, wow, like this thing, it was in the $1,000 a month category. Now it's in the $5 a month category or or this is a new capability that's unlocked that's still something you wouldn't roll your own but you would buy outside? [02:12:21] S6: You know, not really. [02:12:22] S1: Okay. [02:12:22] S6: But like a lot of the playbooks that people share, it's like, you know, how to build landing pages in one prompt or whatever. [02:12:27] S1: Sure.
02:12:27 · John Coogan, Sean Frank, Jordi Hays
[02:12:27] S1: Sure. [02:12:27] S6: And like that is going that's like in a one shot companies like Shogun or like there's all these like landing pages Sure. And Yeah. And it's like they're just, you know, drag and drop tools. But you're getting way faster, way more responsive, way better stuff just out of Codex. Yeah. [02:12:39] S1: And it's [02:12:39] S6: like it's completely on brand with your assets. Yep. And it's like, look, that is vibe coded. Right? [02:12:43] S1: Yeah. Yeah. [02:12:44] S6: It's and we are we're gonna launch 50 landing pages next week and it's all vibe coded stuff [02:12:48] S1: like that. What's the value of landing pages these days? Is that is that critical to the funnel? Is that critical to the Oh, for sure. [02:12:54] S6: Yeah. It's Dude, you guys had Hermosian here Yeah. Like two days ago. I listened to the thing. Yeah. It is [02:12:58] S0: He's got 1,000,000,000 now he's gonna get a a landing page for every human on earth. That's actually where we're going. [02:13:03] S6: Yeah. Basically. Right? [02:13:05] S1: Census records. [02:13:06] S6: But it's like you you need the offer to get the click. Right? And then you need the landing page to inform them and then the like, as fast as you can get them to making the purchase as possible. [02:13:14] S1: Yeah. Right?
02:13:14 · John Coogan, Jordi Hays, Jeffrey Morgan, Sean Frank
[02:13:14] S1: Yeah. Right? [02:13:16] S0: In sales, they tell you to use the person's name a lot. But I'm really happy that you're here, Sean, because I wanna talk to you about this. Do you think we get to the point where, like, digital platforms end up, you know, in ads and landing pages or, like, using the individual's name to an extreme degree? Like because you get down to targeting one person Long [02:13:38] S3: time ago. [02:13:38] S0: Yeah. No. But would would eventually, there's like a [02:13:40] S1: Heck yeah. [02:13:41] S0: There's a there's a flipping point where maybe it just is so effective that it makes sense for Facebook to enable. [02:13:49] S6: Well, all AI cold email right now already puts your name in there. And there's been beta tests rolled out where they're using people's faces in the ads. It's like like [02:13:57] S0: Oh, yeah. We saw that on on remember? Yeah. Like, they I think they were trying to sell a pair of the Meta Glasses where it's, showing, like, you calling your [02:14:06] S1: Oh, interesting. [02:14:06] S0: You know? And they can tell, like, who your significant other is just based on your activity on Instagram. [02:14:13] S6: Yes. So Facebook has a lot of information. It has your face. It has who you're talking to. It has who your wife is. So it's like they they look, hyper personalization is coming for the entire web. And, you know, if you're going to be shopping, it's gonna show you what you're gonna look like in the clothes or what your dad's gonna like when he gets to the wallet. I definitely think that's happening.
02:14:13 · Sean Frank, John Coogan, Jordi Hays
[02:14:13] S6: Yes. So Facebook has a lot of information. It has your face. It has who you're talking to. It has who your wife is. So it's like they they look, hyper personalization is coming for the entire web. And, you know, if you're going to be shopping, it's gonna show you what you're gonna look like in the clothes or what your dad's gonna like when he gets to the wallet. I definitely think that's happening. [02:14:30] S1: Yeah. I mean, if the price of a cold call goes to a penny, do you think you'll be cold calling people? I I something just came across my desk. I got a wedding ring here for you. [02:14:38] S6: We've talked about [02:14:39] S1: it. We've talked about it. [02:14:40] S6: Yeah. There's a thing called, like, ringless voicemails [02:14:43] S1: Yeah. [02:14:43] S6: Where, like, you know, they'll just mass drop And those they put people's names in there. [02:14:47] S1: It's like, [02:14:48] S6: hey, John. We got this thing for you. Right? And it's like, you know, it's no it's one way. But, yeah, the two way is definitely coming. [02:14:53] S0: Interesting. What's happening in luxury? LVMH and carrying are down, like, twenty five and twenty ish percent. [02:15:02] S6: Well, we talked about the last time I was here. I was like I'm like, oh, yeah. Gucci's getting crushed. And Yeah. And it's like, yeah, it's going to continue to happen. [02:15:10] S0: You is
02:15:10 · Jordi Hays, Sean Frank
[02:15:10] S0: You is [02:15:11] S6: know, it's I think it's just a generational change is usually what it comes down to. Like, each one of those brands have good assets, but like Richemont is is still tearing. Right? Hermes is doing great. Coach is on like a generational run. Like the best performing stock of the past like two years. Right? I think last year, it beat Nvidia in performance. No way. Coach? Yeah. So it's a publicly traded or Tapestry. You should pull them up. Okay. They own Kate Spade too, but Kate Spade's like a nothing business. Yeah. So it's just it's just a generational rotation. Right? Ralph Lauren also on a tear. So you have like American Dyingism. There's American luxury. Like America wasn't old enough to have luxury brands, but like LVMH bought Tiffany's. And now it's like, look, Ralph Lauren's crushing, Coach is totally crushing. And I think the old stodgy LVMHs of the world, the Gucci of the world, one that got overexposed, like they really rely on the middle class. And if you ever look at like their sales demographics, it is like 80% of the revenue come from people making under a $102,000 a year. And it's like that's just a big disconnect when you're trying to sell whatever. Right? So there's gonna be a shift towards like, you know, true luxury. There's also a con some concern that like Elle Catterton is just personally investing in all the great assets and not bringing them into the portfolio. Like, they own Crumb Hearts and they they haven't brought that into LVMH.