Ben O'Hanlon argues AI reaches cognition itself, making control of what people observe the new battleground for power.
O'Hanlon says Web3 underdelivered because capital was raised but never circulated.
He warns that without sovereignty people will pay rent on someone else's cognitive infrastructure, with only two to three days of food in stores.
Whoever Controls AI Controls What People Believe
Ben O'Hanlon argues the fight over money was only the first round. Money runs on belief, so controlling a system's inputs and standards steers behaviour without issuing orders. AI sits deeper still, shaping the observations that belief is built from, which is why frontier labs and the states behind them matter. Web3 raised capital for a decentralized answer but never circulated it, and open source, open weight models and sovereignty-seeking coalitions are the counter-revolution.
Takeaways
AI reaches cognition, a layer deeper than money. AI sits beneath money because it reaches cognition, where belief itself is made. Control what someone observes and you determine what they do, per John Boyd's OODA loop. He cites COVID-era censorship of academics and doctors from prestigious universities.
Money is a captured coordination technology. Money works because you accept it believing the next person will, so whoever controls a system's inputs and standards controls the game without telling anyone what to do. Ben says the dollar is backed by the US military, not gold, and calls inflation a hidden tax.
Web3 raised capital but never circulated it. Founding entities split into engineering companies and ventures for legal reasons, and never made money conditional on work toward system-wide needs. Leaders run linear, top-down organizations while ecosystems optimize locally, like the blind men and the elephant. He still thinks the revolution is not over.
Sovereignty drives the decentralization counter-revolution. Decentralized alternatives, including open source and open weight models, are emerging because states, institutions and individuals are losing sovereignty over their means of production. States are incentivized to fund options that remove a resource from an adversary, and China's open models are part of that. Open models guarantee neither privacy nor provenance.
Bots dominate online and on-chain activity. Cloudflare found 50 to 80% of internet activity is bots, and Ben says 90% of on-chain activity was bots. He predicts a retreat into dark forest private communities, citing Varys in Game of Thrones on power lying where people believe it lies.
Swarms beat linear, top-down incumbents. Bees kill a hornet by swarming it, and Ben applies that to markets. Legacy leaders are linear and top-down, while swarms iterate on the fly in parallel and move on. He points to Pump.fun and Hyperliquid as products with real fit.
How Ben came up
Sulking in the basement of a ski chalet, he read Murray Rothbard's The Mystery of Banking, then The Internet of Money.
Bounties in privacy projects led to head of community at Komodo, whose team had built BitcoinDark and worked on NXT. Veruscoin and Pirate Chain came out of that ecosystem.
IOHK recruited him for the Midnight Protocol, then seconded him to the Kidani Foundation, a not-for-profit.
He calls the work ecosystem growth orchestration, solving growth, adoption and distribution problems, and says he came up through community rather than credentials.
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