Revolut's CTO Vlad Yatsenko says the company onboarded close to 30,000 customers a day last month, more than double the 12,000 daily sign-ups previously cited.
Yatsenko compares Revolut's ambition to Uber's effect on taxis, saying the company aims to become the first trillion-dollar company across major markets.
Revolut launched free stock trading starting with US stocks for European customers, after Yatsenko said UK and European stock fees average over 10 pounds per trade.
Revolut's CTO on Scaling a Fee-Free Global Bank
Revolut wants to do to banking what Uber did to taxis, by removing fees and friction so global finance feels simple. Its CTO says growth is limited mainly by human factors, so the company automates, writes market playbooks and stays flexible instead of chasing fixed goals. It lets waiting-list demand guide expansion and treats regulation as the main barrier, easier in Europe and slower in the US.
Takeaways
Revolut is scaling fast across 32 markets. Revolut has passed 6m registered users and says it onboarded close to 30,000 customers a day in the last month, up from the 12,000 daily sign-ups cited at the start. Strategy is growth and global expansion.
Eliminating fees is the product wedge. Revolut began by letting people exchange, send and spend money abroad free. It now offers free stock trading, starting with US stocks for Europeans. Typical European trade fees run 10 plus pounds, and FX costs can erase about 10 percent of a small position.
The ambition is Uber-like simplicity in finance. Vlad Yatsenko wants finance to become as simple as opening an app and seeing prices in your own currency. The target is directional, becoming the first trillion dollar company across major markets, rather than a fixed number.
Flexibility beats rigid long-range goals. Revolut's first-year plan counted 30,000 users after year one, but it had 300,000, which pushed it into a fight for survival. Yatsenko criticises firms that chase a distant stretched goal while markets change.
Automation and playbooks manage human bottlenecks. Yatsenko says the usual growth bottleneck is the human factor. Revolut automates work, built governance and risk frameworks over the last year, and standardises processes while avoiding over-standardisation. Each market has a playbook updated after every launch.
Demand signals and regulation shape market entry. Waiting lists in all countries show where demand sits, and few countries are blocked. Europe is easier thanks to passporting. The US needs a partner and a licence, takes longer, and required building payment connectivity.
Open banking helps, but switching banks stays hard. Revolut is working on linking users' other bank accounts to simplify top-ups, which card top-ups handle poorly. Many people stay with their first bank despite the UK switch service, so Revolut wins movers and new adults by building trust through experience.
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