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Choosing Your ICP is buying optional · podgraph

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Choosing Your ICP is buying optional

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Podcast episode from The Physics of Startups about choosing an ideal customer profile.

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The Physics of Startups· 20 Oct
A commenter going by "Louis Tel" asked on the episode "Choosing Your ICP is buying optional" whether "mandatory to buy" is the same as "it would be weird not to buy", and whether the manufacturers not buying in the example were not in dire straits.