Siri

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• Patrick McGee says Apple could have a very winning AI strategy in hardware, but what people want is software, Siri and data centres, where Apple is not executing very well.

  Prof G Markets · 4 Nov

• Mark Gurman says Siri AI is the original vision of Siri from 15 years ago finally executed correctly, giving Apple an excellent foundation to build on.

  Bloomberg Talks · 2 Nov

• Mark Gurman says that as people move to the Gemini, ChatGPT, Claude and Muse apps or to Siri AI instead of a search engine, Apple's services revenue will come down, and that Apple needs to find a way to monetize AI search on its platforms.

  Bloomberg Talks · 2 Nov

• Aaron Tilley argues that in the case of HomeView it is a limited product whose main interface is Siri, which is not very exciting for users these days.

  The Information's TITV · 2 Nov

• Victoria Weller says context-aware AI is a breakthrough over how Alexa and Siri speak.

  Second in Command: The Chief Behind the Chief with Cameron Herold · 11 Aug