Feed Ask Research Search

Feed Ask Research Search

Home Search Ask Research Alerts

Byron Sharp · podgraph

BS

Byron Sharp

Person · mentioned 2 times

Marketing researcher and author of the book How Brands Grow, affiliated with the Ehrenberg-Bass Institute.

Tap a name to go there · tap a line to see why they are linked

Roles 1

Made 1

Latest

Henry Innis cites Byron Sharp's book How Brands Grow and research at the Ehrenberg-Bass Institute across 50 brands finding that an ad which pays off in the short term is more likely to pay off in the long term.
Sachin and Adam · 27 Jun 2024