Nielsen

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• Calin Fabri says the old world is a report done by big firms like Nielsen and Ipsos, while the new world is a company with an infrastructure layer across categories that gets the why from the customer.

  Venture Europe: Entrepreneurship | Technology | Venture Capital | Eu/Acc · 4 Nov

• Nielsen research says combining digital and static out of home can increase reach by up to 30% versus using either format alone.

  Beyond The Billboard · 29 Oct

• Nielsen reported in 2021 that 41% of Seinfeld's audience had been toddlers or not yet born when the series ended in 1998.

  Acquired · 19 Oct

• James Cadwallader says ProFound does not own its data sources but licenses from multiple vendors and aggregated them into one large consumer panel, and that Nielsen invented consumer research around a hundred years ago.

  Inspired with Alexa von Tobel · 14 Oct

• Nielsen calls its independent measurement results Nielsen's estimates because they are only estimates.

  Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast · 22 Sept